25 Facts About Land Rover

Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, owned by multinational car manufacturer Jaguar Land Rover, since 2008 a subsidiary of India's Tata Motors.

The Land Rover name was created in 1948 by the Rover Company for a utilitarian 4WD off-roader; yet today Land Rover vehicles comprise solely upmarket and luxury sport utility cars.

Land Rover was granted a Royal Warrant by King George VI in 1951, and 50 years later, in 2001, it received a Queen's Award for Enterprise for outstanding contribution to international trade.

Over time, Land Rover grew into its own brand, encompassing a consistently growing range of four-wheel drive, off-road capable models.

Land Rover used boxed frames in a direct product bloodline until the termination of the original Defender in 2016; and their last body-on-frame model was replaced by a monocoque with the third generation Discovery in 2017.

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Since 2010, Land Rover have introduced two-wheel drive variants, both of the Freelander, and of the Evoque, after having built exclusively 4WD cars for 62 years.

The Range Rover was introduced in 1970, and the company became a British Leyland subsidiary in 1978.

In 2000, Rover Group was broken up by BMW and Land Rover was sold on to Ford Motor Company, becoming part of its Premier Automotive Group.

ERAD programme is one of a broad range of sustainability-focused engineering programmes that Land Rover is pursuing, brought together by the company under the collective name "e TERRAIN Technologies".

Land Rover presented at the 2008 London Motor Show its new ERAD diesel-electric hybrid in a pair of Freelander 2 prototypes.

Land Rover unveiled the LRX hybrid concept at the 2008 North American International Auto Show in Detroit, for it to be going into production.

In September 2011, the Range Land Rover Evoque was launched, though it was based on the LRX hybrid concept presented at the 2008 North American International Auto Show, it did not include the ERAD system, included in the original concept.

In February 2013, Land Rover unveiled at the 83rd Geneva Motor Show an All-Terrain Electric Defender that produces zero emissions.

Various Land Rover models have been used in a military capacity, most notably by the British Army and Australian Army.

The Land Rover Tangi was built by the Royal Ulster Constabulary's own vehicle engineering team during the 1990s.

The current generation of Land Rover used by British Army, the Snatch 2, have upgraded and strengthened chassis and suspension compared to civilian-specification vehicles.

Land Rover Experience was established in 1990, and consists of a network of centres throughout the world, set up to help customers get the most out of their vehicles' on and off-road capability.

Model-by-model road accident statistics from the UK Department for Transport show that the Land Rover Defender is one of the safest cars on British roads as measured by chance of death in two-car injury accidents.

Land Rover published the Land Rover Owners Club Review magazine for members from 1957 to 1968 when the club became the Rover Owners Association.

Special Vehicle Clubs – At various times Land Rover have produced vehicles for specific events or on a specific theme, most notable are the Camel Trophy and G4 Challenge vehicles which have been sold on to the general public, and a range of Defenders that were loosely based on the custom vehicles produced for the Tomb Raider motion picture.

Land Rover owners were early adopters of virtual clubs that are entirely based online.

In 1995, Land Rover endorsed the production of a hand-made bicycle using its logo.

In June 2004, Land Rover released a comprehensive 25 model range of bicycles.

Land Rover has had its name associated with coffee since 2005, when the Land Rover Coffee company was established.

Land Rover gave UK pram company Pegasus a licence to produce a three-wheeler range of Land Rover ATP pushchairs.

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