10 Facts About Lotteria

Lotteria later spread throughout East Asia adding locations in China, Myanmar, Taiwan and Vietnam.

Lotteria became the number-one fast food restaurant chain in South Korea.

Lotteria's success was achieved in part by introducing lines of Koreanized fast food including its now signature kimchi burger, leading to it being seen by most Koreans as a native version of most Western-style fast-food restaurants.

Lotteria tries to imitate the western idea of fast food through "cleanliness, bright interior, Western pop music as an audio background, " with the idea of trying to create "the impression of a 'small piece of America in the middle of Korea'".

Lotteria entered the Chinese market in 1994 and mainly centered in Beijing, but it ended operation in 2003 due to a lack of popularity among potential customers.

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In 2008, Lotteria restarted business in China with new operation strategies that specifically targeting Yanbian Korean Autonomous Region, other stores are located in cities like Beijing, Qingdao, Yantai and Shenyang.

In 2003, Lotteria partnered with KT and Intel to provide Wi-Fi access in its restaurants, to help attract more customers.

Lotteria has followed the global fast-food trend of shifting towards health-conscious foods and rebranding its image.

From 2008, perhaps as a response to McDonald's strategy to become more upmarket, Lotteria began a campaign to change "the image of our stores to create a mood similar to a cafe, geared toward the health-conscious as well as female customers".

In 2021, Lotteria announced the introduction of drinking lids instead of straws to reduce the use of plastic straws at 100 direct stores.