Magnificent Mile, sometimes referred to as The Mag Mile, is an upscale section of Chicago's Michigan Avenue, running from the Chicago River to Oak Street in the Near North Side.
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The Magnificent Mile serves as the main thoroughfare between Chicago's Loop business district and its Gold Coast.
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The name the "Magnificent Mile" is a registered trademark of The Magnificent Mile Association, formerly the Greater North Michigan Avenue Association .
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However, the Magnificent Mile kept a luxury shopping district close to the central business district.
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Today, The Magnificent Mile contains a mixture of upscale department stores, restaurants, luxury retailers, residential and commercial buildings, financial services companies, and hotels, catering primarily to tourists and the affluent.
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In recent years, The Magnificent Mile has added trees and flower-filled medians to reflect the changing seasons.
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Many of the world's leading retail stores populate The Magnificent Mile, including luxury department stores Bloomingdale's, Neiman Marcus, Saks Fifth Avenue, Nordstrom, and the Flagship Macy's on State Street.
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In 2011, rent on The Magnificent Mile is the third most expensive in the country, behind Fifth Avenue in New York and Rodeo Drive in Beverly Hills.
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Tradition of lighting the trees of The Magnificent Mile to start the Christmas season extends more than forty years.
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