13 Facts About Mello Yello

Mello Yello was withdrawn from Australia in the early 1990s, being replaced with the similar but uncaffeinated Lift.

In South Africa in the 1980s, Mello Yello became associated with Apartheid South African Police and their notorious canary-colored vehicles.

Mello Yello Cherry was released in response to Mountain Dew Code Red.

Mello Yello Cherry is available at Coca-Cola Freestyle machines and is still available in limited markets.

In 2011, Mello Yello began to replace Vault on Coca-Cola Freestyle machines.

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Mello Yello was featured in the 1990 NASCAR-based movie Days of Thunder, in which Tom Cruise's character, Cole Trickle, drove a Mello Yello-sponsored car to victory in the Daytona 500, although the product name itself is never verbally mentioned in the movie.

Mello Yello ran four seasons with the sponsor before switching over to Coors Light in 1995.

Mello Yello sponsored the fall Winston Cup race at Charlotte Motor Speedway through 1994.

In 2013, Mello Yello became the title sponsor of the NHRA's professional drag racing circuit—the NHRA Mello Yello Drag Racing Series, as part of an extension of The Coca-Cola Company's sponsorship.

In December 2015, Mello Yello unveiled a new logo and packaging design, featuring a new stylized "MY" emblem in black on yellow.

In October 2006, Mello Yello was relaunched in New Zealand as a 'limited edition' product after an absence of at least 15 years from the local market.

Mello Yello was relaunched to the New Zealand market in October 2007 and was available until the end of 2007.

In small type, the packaging says, "Mello Yello presented by Lift"; however, the contents are not Lift.