13 Facts About MixRadio

MixRadio was an online music streaming service owned by Line Corporation.

On 16 February 2016, Line announced that MixRadio would be discontinued, citing "a careful assessment of the subsidiary's overall performance" and "the financial challenges posed by the music streaming market".

Service, in MixRadio form, was available as a free app for Android, iOS, Apple Watch, Amazon Appstore, BlackBerry, Windows Phone, Adidas miCoach Smart Run and Harman Kardon Omni Speaker range.

Nokia MixRadio began the year with the launch of the MixRadio app for the Nokia Asha and Nokia X platforms at GSMA Mobile World Congress in February 2014.

On 11 September 2014, the MixRadio application was announced for the Sonos range of wireless speakers with a companion app.

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MixRadio further extended their reach on 27 November 2014, with the application being added to the adidas miCoach Smart Run touchscreen watch.

On 19 May 2015 MixRadio announced the launch of the commercial iOS and Android apps with simultaneous launch events in New York City and Singapore.

MixRadio announced their partnership with HTC at this event to integrate MixRadio into the BlinkFeed software of HTC smartphones.

On 16 February 2016, Line announced that MixRadio would be discontinued, citing "a careful assessment of the subsidiary's overall performance" and "the financial challenges posed by the music streaming market".

Users of MixRadio were able to like or dislike ('broken heart)' a song as it is played, upon which these personal listening tastes are saved and new songs based on the users' preferences are played next in the mix.

MixRadio possessed a team of staff that personally curated mixes tailored to the data collected around listeners' tastes and habits.

In India, MixRadio was available for all Nokia Asha, Lumia and Nokia X phones.

In late August 2015, MixRadio beta was opened to the general public to help test and contribute feedback regarding the app itself.