18 Facts About Pepsi Cola

Pepsi Cola was first introduced as "Brad's Drink" in New Bern, North Carolina in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold.

Pepsi Cola sought to replace Coca-Cola at his stores' fountains after The Coca-Cola Company refused to give him additional discounts on syrup.

Pepsi Cola has been featured in several films, including Back to the Future, Home Alone, Wayne's World, Fight Club, World War Z, and in films directed by Spike Lee.

In October 2008, Pepsi Cola announced that it would redesign its logo and re-brand many of its products by early 2009.

Up until the 1940s, the full revenue potential of what was called "the Negro market" was largely ignored by white-owned manufacturers in the U S Mack realized that blacks were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them.

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Pepsi Cola advertisements avoided the stereotypical images common in the major media that depicted Aunt Jemimas and Uncle Bens, whose role was to draw a smile from white customers.

Pepsi Cola conducted blind taste tests in stores, in what was called the "Pepsi Cola Challenge".

The sales of Pepsi Cola started to climb, and Pepsi Cola kicked off the "Challenge" across the nation.

Pepsi Cola had long been the drink of French-Canadians, and it continues to hold its dominance by relying on local Quebecois celebrities to sell its product.

The Coca-Pepsi Cola Company was unwilling to dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act, thus sharing its formula with an entity in which it did not have majority shareholding.

In 1993, The Coca-Pepsi Cola Company returned in pursuance of India's Liberalization policy.

In Russia, Pepsi Cola initially had a larger market share than Coke, but it was undercut once the Cold War ended.

Pepsi Cola, which has a large and lucrative business in the Arab world, denied that, saying that economic, rather than political, reasons kept it out of Israel.

Pepsi Cola has official sponsorship deals with the National Football League, National Hockey League, and National Basketball Association.

Pepsi Cola has sponsored the NFL Rookie of the Year award since 2002.

Pepsi Cola has been a sponsor of the Carolina Hurricanes of the National Hockey League since the team moved to North Carolina in 1997.

In 2017, Pepsi Cola was the jersey sponsor of the Papua New Guinea national basketball team.

Caffeine-Free Pepsi Cola contains the same ingredients but without the caffeine.