Phones 4u was a large independent mobile phone retailer in the United Kingdom.
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12 Facts About Phones 4u
2.
Phones 4u became the Caudwell Group, whose high street retail arm was named Phones 4u.
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3.
In July 2010, Phones 4u partnered with electrical chain Dixons to place 49 concessions inside Currys and PC World stores.
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4.
On 15 September 2014, Phones 4u entered administration, after the two remaining suppliers EE and Vodafone terminated their contracts.
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5.
Phones 4u operated both in store and online and sold feature phones and smartphones from all major manufacturers on both contract agreements and pay as you go tariffs.
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6.
In November 2012, Phones 4u changed their insurance policy from PremierPlan to Phones 4u Care, which offers customers an instant replacement in-store or similar alternative at the current handset value ; rather than waiting for their device to be repaired or replaced.
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7.
Phones 4u responded with a series of undertakings to prevent recurrences.
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8.
Phones 4u was noted for its effective and controversial advertising campaigns.
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9.
In September 2011, the Advertising Standards Authority banned a Phones 4u advert depicting Buddy Christ alongside a range of Android phones with the message "Miraculous deals on Samsung Galaxy Android phones".
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10.
Later in October 2011, Phones 4u switched its advertising focus to a broader demographic, spending £5.
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11.
Phones 4u backed its advertising campaigns with television programme sponsorships, including Hollyoaks and Harry Hill's TV Burp.
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12.
On 31 July 2013, it was announced that Phones 4u had secured a five year sponsorship deal with the Manchester Arena, renaming the arena as the Phones 4u Arena.
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