Price Rite is a chain of supermarkets found in Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, and Rhode Island.
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Price Rite is a chain of supermarkets found in Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, and Rhode Island.
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Similar to other limited-assortment chains, including Aldi and Save-A-Lot, Price Rite offers drastically fewer stock-keeping units than its sibling ShopRite stores, which are conventional supermarkets.
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Price Rite stores operate on the same principles as their competition; however, they are a bit bigger and concentrate on offering a larger “fresh food” selection.
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Price Rite emphasizes the fact that its stores are American-owned, by incorporating the phrase "An American Company" into its trademark.
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Price Rite products are the store brand for discount stores such as National Wholesale Liquidators.
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Since then, new Price Rite stores have opened within a few miles of ShopRite supermarkets in places such as: Camden and Garfield, New Jersey.
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Price Rite changed their logo and branding to "Price Rite Marketplace" in 2017.
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Price Rite said that it wanted to reflect the changes that had been made in the stores since the original Price Rite limited-assortment format was launched in 1995.
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The Torrington, Connecticut Price Rite was a former ShopRite store that had sat unused for almost 10 years before it was opened as Price Rite.
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In 2014, Wakefern announced that the Price Rite banner was to be made available to all of its cooperative members, so they can open and operate their own Price Rite outlets.
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In 2007, a Price Rite store was opened in Pembroke, Bermuda, marking the first Price Rite store outside of the U S The store is owned and operated by The Marketplace Group Ltd.
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The stores sell Price Rite-branded merchandise, but feature Costco Wholesale's Kirkland Signature brand as well as national brands.
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