26 Facts About PSB Insights

PSB Insights is a consultancy firm founded in 1997 by Mark Penn and Douglas Schoen.

PSB Insights introduced overnight tracking polls and computer analysis of results, which informed the campaign's media strategy and helped Koch win the election.

PSB Insights was hired by the Clinton administration in 1995 to help change the White House political strategy leading up to the 1996 election the company helped Bill Clinton to develop his "new Democrat" language and policies.

PSB Insights continued to provide polling and advice during Clinton's second term.

One notable PSB Insights poll led directly to the policy of placing Social Security first in priorities for spending the budget surplus of 1997.

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In 2001 and 2005, PSB Insights provided polling for Michael Bloomberg's New York mayoral campaigns.

PSB Insights was hired again by Bloomberg for his re-election campaign in 2005.

PSB Insights became part of the Labour Party's election team, working on a strategy to gain voters who would traditionally have voted for the Conservative Party.

PSB Insights first worked with Hillary Clinton on her successful campaign in 2000 to become New York's junior senator.

In 2007 and 2008, PSB Insights provided Clinton with polling, direct mail, and other services for the Democratic presidential nomination.

Penn stepped down from his role as a chief strategist but he and PSB Insights continued to poll and provide advice for the campaign.

PSB Insights organized polling during the Venezuelan recall referendum of 2004 of President Hugo Chavez and released poll results on election day, predicting that 59 percent of voters were in favor of recalling Chavez.

PSB Insights was criticized in the press for how the poll was carried out because the company used members of a Venezuelan group called Sumate for fieldwork.

In 2004, PSB Insights organized an exit poll in Ukraine for the presidential election.

PSB Insights provided key research into consumer opinions about Microsoft following the court case.

In 2004, PSB Insights carried out research for McDonald's in the UK when the fast food company was concerned about negative public opinion following the release of the film Super Size Me.

PSB Insights's surveys of consumers and stakeholder groups found that food quality was a high priority among these audiences.

In 1997, while MLB was deciding whether to pursue geographic realignment of teams, PSB Insights carried out research including surveys and focus groups of fans.

PSB Insights found that a majority of fans were in favor of such realignment.

PSB Insights conducted research to determine the most effective messages to promote the new F-150 while neutralizing any potential attacks on its durability and safety.

In 2012, PSB Insights expanded this area of its business with the acquisition of First Movies International, an entertainment market research company.

Major entertainment and media clients of PSB Insights include Disney, Paramount Pictures, and Conde Nast, for whom the company carried out research to decide on a name for its former business magazine, Conde Nast Portfolio.

PSB Insights has conducted studies for the Aspen Institute and the related Aspen Ideas Festival.

Partnering with Time magazine and the Aspen Institute in 2011, PSB Insights polled Americans on their opinions of the decade following the September 11th terrorist attacks.

PSB Insights received a Telly Award in 2008 for its work on Dominion's "Every Day" Campaign, a Pollie Award in 2009 for Television Advertising for its "3AM" commercial for Hillary Clinton's presidential campaign, and a Reed Award in 2011 for Best Radio Ad from Campaigns and Elections magazine for work done for the National Association of Convenience Stores.

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In 2012 PSB Insights was awarded a David Ogilvy Award from the Advertising Research Foundation for its work on "Justin Bieber: Never Say Never".