10 Facts About Rouse Company


Rouse Company, founded by Hunter Moss and James W Rouse in 1939, was a publicly held shopping mall and community developer from 1956 until 2004, when General Growth Properties purchased the company.

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Moss-Rouse Company was founded as a FHA mortgage company with a loan from Hunter Moss's sister.

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Jim Rouse hired his brother, Willard Rouse II, in 1952, and partner, Hunter Moss, phased out of operations, selling his shares of the company, while remaining temporarily on the board of directors.

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James W Rouse Company built some of the first enclosed shopping malls, and it pioneered the development of festival marketplaces, such as Jacksonville Landing in Jacksonville, Faneuil Hall in Boston, South Street Seaport in New York City, Harborplace in Baltimore, and Bayside Marketplace in Miami.

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Rouse Company has been credited as the pioneer of the first successful food court in an enclosed shopping mall, when the food court at the Sherway Mall in Toronto opened in 1971.

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Rouse Company moved its headquarters to the Cross Keys development, then to the project at Columbia, Maryland in December 1969.

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In 1966 The James W Rouse Company was restructured as the Rouse Company, adding Howard Research and Development as a separate entity shielded Rouse Corporation from debt liability of the Columbia development.

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Rouse Company responded with an affirmative action program in November 1971.

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Rouse Company was the creator of "The Shrink", a method where an investor buys an interest in a company, then orders stock buy-backs to make the interest more valuable.

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In 1985, The Rouse Company absorbed all of Connecticut General's interests in the Howard Research and Development subsidiary.

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