19 Facts About Snapple

1.

Snapple is a brand of tea and juice drinks which is owned by Keurig Dr Pepper and based in Plano, Texas, United States.

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2.

Snapple, which was originally known as Unadulterated Food Products, was founded in 1972.

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3.

Snapple was founded by Leonard Marsh, Hyman Golden, and Arnold Greenberg in 1972 Valley Stream, Long Island, New York.

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4.

Snapple Beverage Corporation was born, beginning in the early 1980s.

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5.

Snapple was known for a popular series of TV advertisements in the early 1990s featuring Wendy Kaufman answering letters from Snapple fans.

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6.

Later that year, Snapple signed tennis player Jennifer Capriati to endorse its products.

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7.

Snapple owned no manufacturing facilities, but instead made agreements with more than 30 bottlers across the country.

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8.

Snapple administration consisted of just 80 employees, 50 of whom worked out of a modest office building on Long Island.

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9.

Hellen Berry, vice president of the Beverage Marketing Corporation, a consultant in New York, estimated that Snapple, which had been for sale for more than a year and had $100 million in sales in 1991, sold for $140 million.

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10.

Snapple ran into problems and sold it to Triarc in 1997 for $300 million.

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11.

In October 2003, Snapple began its sponsorship of the New York City public school system, as part of the deal to make Snapple New York City's official beverage.

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12.

Snapple promised an $8 million per year profit for city schools if it were allowed to sell its drinks, including juice and bottled water, in school vending machines.

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13.

Snapple was able to acquire the contract in part because New York City officials did not want to encourage the consumption of sodas, which have been linked to childhood obesity and diabetes and are generally considered unhealthy.

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14.

Snapple paid the City $106 million for the rights and agreed to spend $60 million more to marketing and promotion over the length of the five-year contract.

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15.

Snapple fell victim to a rumor that the small "K" was either a representation of the Klan, or of an imagined "Jewish Tax".

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16.

Snapple is well known for printing interesting numbered List of Snapple “Real Fact” facts on the inside of their bottle caps.

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17.

Several of the facts on Snapple caps have been found to be outdated, incorrect or exaggerated.

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18.

Snapple was the official beverage sponsor of America's Got Talent from season 7 to season 9 of the NBC show.

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19.

In 2007, Snapple opened the Snapple Theater Center on 50th Street and Broadway in the heart of New York City's Theater District.

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