Subway Sandwiches was founded by 17-year-old Fred DeLuca and financed by Peter Buck in 1965 as Pete's Super Submarines in Bridgeport, Connecticut.
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Subway Sandwiches was founded by 17-year-old Fred DeLuca and financed by Peter Buck in 1965 as Pete's Super Submarines in Bridgeport, Connecticut.
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Subway Sandwiches serves an array of topping choices, allowing the customer to choose which toppings are included in their sandwich.
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In 2004 Subway began opening stores in Walmart supercenters, and surpassed the number of McDonald's locations inside U S Walmart stores in 2007.
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Since 2007, Subway Sandwiches has consistently ranked in the Entrepreneur Franchise 500.
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In 2016, Subway closed hundreds of restaurants in the U S, experiencing a net loss in locations for the first time.
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In July 2017, Subway Sandwiches unveiled redesigned restaurants, dubbed "Fresh Forward", with a new company logo.
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In January 2018, Subway Sandwiches invested $25 million in a re-branding campaign targeting young consumers to revitalize its image and boost sales.
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In December 2020, Subway Sandwiches partnered with ezCater to offer a new online catering platform.
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In November 2009, Subway Sandwiches signed a deal to serve exclusively Seattle's Best Coffee coffee as part of its breakfast menu in the US.
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Subway Sandwiches was first in "Top Service" and "Most Popular" rankings.
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In September 2018, Subway Sandwiches debuted the Chipotle Cheesesteak sandwich for a limited time.
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At their peak, twelve kosher Subway locations were open in the U S, including Kansas City and 5 in New York.
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In 2011, Subway Sandwiches introduced gluten-free bread and brownies to some locations in Texas.
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Subway Sandwiches is the second-biggest fast food advertiser in the United States, behind only McDonald's.
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In 2005, Subway Sandwiches scrapped its "Sub Club" stamp promotion, citing a growing number of counterfeit stamps due to online auction sites and the increasing availability of high-quality printers.
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Subway Sandwiches has used "instant win" games, based on the game Scrabble.
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Subway Sandwiches ran a product placement campaign in the US TV series Chuck since its first season.
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Subway Sandwiches attributed between one-third and one-half of its growth from 1998 to 2011 to Fogle, the equivalent of a tripling in size.
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In December 2015, following the removal of Fogle from its marketing, Subway Sandwiches introduced a new marketing campaign, "Founded on Fresh".
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Subway Sandwiches sponsored the Subway Sandwiches Super Series ice hockey tournament from 2009 to 2014.
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In 2008, Subway began to offer all foot-long submarine sandwiches for five dollars, in the continental United States and Canada, as a "limited time only" promotion.
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From June 2014 to the end of that year, some Subway Sandwiches locations began discontinuing the $5 dollar promotion.
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In September 2018, Subway Sandwiches announced that they were going to discontinue the $5 footlong promotion.
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In early 2017, Subway Sandwiches introduced its Italian Hero and advertised it with a campaign describing it as an authentic Italian[-American] sandwich.
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In July 2021, Subway Sandwiches debuted its "Refresh" campaign featuring: Tom Brady, Stephen Curry, Serena Williams, and Megan Rapinoe.
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Subway Sandwiches franchisees requested Rapinoe be pulled from the ads following the 2020 Olympics, claiming her testimonial caused sales to dip and harmed the stores' reputation.
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Subway Sandwiches was awarded $10 million in an out-of-court settlement in 2001.
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Subway Sandwiches had been deployed to support Operation Enduring Freedom in March 2005, three years after buying his first restaurant.
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Batie alleged Subway had violated the U S Servicemembers Civil Relief Act.
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Subway Sandwiches filed a federal lawsuit against Subway, which was dismissed.
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In June 2012, Subway launched the "Toast the Tax" campaign to put pressure on the government to drop VAT on toasted sandwiches, as it has done for hot savouries.
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Subway Sandwiches has attempted to register it with the United States Patent and Trademark Office twice.
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In 2021, a lawsuit was filed against the company alleging that the ingredient Subway Sandwiches bills as "tuna" was a mixture of "various concoctions that do not constitute tuna, yet have been blended together by defendants to imitate the appearance of tuna".
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Subway Sandwiches has called CBC's report "absolutely false and misleading" and demanded that it be retracted.
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Meanwhile Subway Sandwiches Canada stated that it was investigating with its supplier to ensure that the proportion of soy protein was as per expectations.
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The CBC's Emma Bedard stated that Subway Sandwiches has not provided an alternative explanation for the DNA test results obtained by the CBC.
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Subway Sandwiches responded by introducing a rolling audit of franchisee employment records and commented that franchise agreements could be terminated if franchisees failed to meet Australian workplace laws and Subway Sandwiches's internal standards of operation.
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Latest reports indicate that Subway Sandwiches has closed its operations in all its outlets in Russia.
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