Super Bock is a Portuguese beer brand from the Super Bock Group brewery which produces a range of beers under the same name.
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12 Facts About Super Bock
2.
Super Bock brand was born in 1927, launched as a "winter beer", directly entering the list of prestigious beers.
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3.
Super Bock has made a strong commitment to internationalization, having established itself as the best-selling Portuguese beer in the world, and is currently present in more than 50 countries, with China leading the list, followed by European countries, including France, Switzerland, England and Spain where, curiously, Galicia has the largest consumption of the Super Bock Non-Alcoholic Black variety.
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4.
Super Bock was the first Portuguese beer to receive the Quality Certificate by SGS ICS.
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5.
Super Bock Stout has been awarded several times, having won in 2021 at the Monde Selection de la Qualite, the most prestigious trophy in the International High Quality Trphy, for having achieved the highest quality standards for three consecutive years.
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In 2005, Super Bock won two awards in the 1st edition of the Advertising Effectiveness Awards and got the best result ever in terms of notability, according to data presented to the jury of the Effectiveness Awards.
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7.
In 2012, Super Bock was distinguished for the activation campaigns at the point of sale, during the 1st edition of the POPAI Awards.
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9.
Super Bock is a close brand to the students with the sponsor of major academic events, at national level.
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10.
In 1998, Super Bock was the official sponsor of Expo'98, one of the largest Portuguese events, which attracted about 11 million visitors and was considered the best World Exhibition ever by BIE.
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11.
In 2012, Super Bock was the official sponsor of the 7 Wonders – Beaches of Portugal initiative.
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12.
Super Bock has invested heavily in sport, through the sponsorship of football teams such as FC Porto, with a link of 3 decade and Sporting CP, which already has 12 years of commitment.
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