13 Facts About The Athletic

The Athletic relies on subscription revenue, not advertising revenue, to support the business.

In October 2016, The Athletic expanded to a second city, Toronto, to focus on Maple Leafs, Raptors, and Blue Jays coverage.

The Athletic added national coverage with new writers including baseball veteran Ken Rosenthal, shortly after Fox Sports eliminated its entire writing staff, as well as college basketball standout Seth Davis and college football institution Stewart Mandel.

The Athletic expanded into Philadelphia, Minnesota, Pittsburgh, St Louis, and the rest of Canada in September 2017 bringing local coverage to 15 US and Canadian pro sports markets.

In February 2018, The Athletic announced further expansion into three new cities—New York, Dallas, and Cincinnati—and launched baseball-only coverage in Houston, Los Angeles, San Diego, Arizona, and Kansas City.

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In June 2018, The Athletic increased coverage in Los Angeles and expanded into Buffalo, New York, by hiring several reporters who had been bought out from The Buffalo News the same month.

The Athletic continued market expansion in July 2018 with the addition of Atlanta with former AJC writers David O'Brien and Jeff Schultz, Baltimore, and Wisconsin.

The Athletic completed local coverage expansion to all NHL and NFL teams by September 2018 after adding writers in Jacksonville, Houston, Oklahoma, Oregon, and Las Vegas.

The Athletic signed three veteran TV journalists in November 2018, including 60 Minutes correspondent Armen Keteyian, in the publication's efforts to produce more video content as a supplement to written coverage.

In May 2019, The Athletic announced an expansion into motorsports coverage featuring veteran journalist Jeff Gluck.

The Times noted that The Athletic would continue to run independently of the Times, and co-founders Alex Mather and Adam Hansmann would continue to lead the operation.

The Athletic raised another $40 million in a Series C funding round in October 2018, co-led by Founders Fund and Bedrock Capital.

In September 2020, The Athletic announced 1 million global subscribers, as well as expansion into additional breaking news content formats.