15 Facts About Tradedoubler

Tradedoubler is a digital marketing company based in Stockholm, Sweden.

Tradedoubler has 15 offices in 10 countries: Sweden, United Kingdom, France, Germany, Switzerland, Netherlands, Spain, Italy, Poland and Singapore.

In 2000, Tradedoubler initiated a roll-out to all major European markets and by the end of that year the network was counting more than 260 affiliate programs in diverse fields and over 70,000 affiliates.

In 2001, Tradedoubler won the "Guldmusen" prize, one of the oldest IT prizes in Sweden, as the IT-rookie of the year for a patented platform for performance-based marketing and sales.

In 2002, Tradedoubler had reached profitability and doubled both revenue and gross profit, generating sales of more than €200 million for their advertisers during 2002.

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In 2005, Tradedoubler was listed on NASDAQ Stockholm and launched their white-label application, a global partner management platform that allows advertisers and agencies to track and manage their digital marketing activities.

In March 2006, Tradedoubler bought Advertigo, an advertising service created by Daniel Ek, the future founder of Spotify, for US$1.

In 2007, Tradedoubler acquired Interactive Marketing Works Ltd and subsidiaries.

In 2012, Tradedoubler was the first pan European network to launch an integrated e-commerce and m-commerce affiliate offering covering consumers' changing behaviour to research and buy via mobile devices.

In January 2015, Tradedoubler acquired the independent German technology company, Adnologies, a data-driven advertising specialist.

In September 2015, Tradedoubler launched Cookieless tracking technology to allow online behavior to be tracked, even when a HTTP cookie is not present, by creating a device fingerprint.

In 2016, Tradedoubler launched User Journey Insights as part of their business intelligence tool for giving advertisers visibility of their online customer journeys from affiliate data to the full spectrum of their digital marketing activity.

Tradedoubler launched Cross-Device Tracking, a service for analysis of the impact of marketing activity across desktop and mobile.

In 2017, Tradedoubler acquired Metapic, a platform for product recommendation within influencer and premium lifestyle media.

In March 2019, Tradedoubler announced its product vision of an open platform enabling automated and transparent direct relationships between advertisers and publishers using blockchain technology for the storage of data.