32 Facts About Under Armour


Under Armour, Inc is an American sports equipment company that manufactures footwear, sports and casual apparel.

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Under Armour was founded on September 25, 1996 by Kevin Plank, a then 24-year-old former special teams captain of the University of Maryland football team.

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That same year, Under Armour launched with several new apparel lines including ColdGear, TurfGear, AllseasonGear, and StreetGear.

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Under Armour received its first big break in 1999 when Warner Brothers contacted Under Armour to outfit two of its feature films, Oliver Stone's Any Given Sunday and The Replacements.

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In late 2007, Under Armour opened its first full-line full-price retail location at the Westfield Annapolis mall in Annapolis, Maryland.

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Under Armour provided the suits worn by speedskaters in the 2014 Winter Olympics.

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On January 21, 2014, it was announced that the University of Notre Dame and Under Armour had come to terms with providing uniforms and athletic equipment for the university.

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On January 6, 2016, Under Armour announced a strategic partnership with IBM to use IBM Watson's cognitive computing technology to provide meaningful data from its IOT kit and UA Record app.

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In July 2016, Under Armour leased the 53, 000-square-foot space formerly occupied by FAO Schwarz on New York's Fifth Avenue.

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Under Armour then announced in March 2021 that it was planning on subleasing approximately half of the overall space.

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On December 5, 2016, Under Armour reached a 10-year agreement with Major League Baseball to become the official on-field uniform provider of the MLB, beginning in 2020.

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Under Armour will replace Majestic, who has been MLB's uniform provider since 2004.

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Under Armour has a partnership with NBA athlete Stephen Curry, who is considered to be the "face of their footwear line".

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Under Armour has a partnership with PGA golfer Jordan Spieth, who has won three majors so far and has recently launched his own golf shoe, "Spieth One.

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On October 10, 2018, Under Armour announced that it has signed Philadelphia 76ers center Joel Embiid to a sneaker endorsement deal.

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Products manufactured by Under Armour include athletic shoes, t-shirts, jackets, hoodies, pants, leggings, shorts, athletic bras, athletic bags, face masks and accessories such as bags, gloves, caps and protective gear.

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Under Armour produces American football, basketball and soccer uniforms, among other sports.

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In 2003, Under Armour launched their Women's Performance Gear product line.

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Under Armour announced an addition to their ColdGear product line, called Infrared, that was released in 2013.

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Under Armour had released a product with scent control technology in 2012 titled, "Under Armour Scent Control".

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Under Armour is inventing a new type of shirt called "Coldblack, " which is designed to reflect heat and keep athletes cool in the sun.

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Under Armour has come out with new styles for football uniforms.

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In October 2012, Under Armour created "The Wounded Warrior" project for football uniforms.

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In 2018, Under Armour launched two new pairs of connected running shoes at CES.

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In November 2020, Under Armour announced a new brand in partnership with NBA star Stephen Curry called the Curry Brand.

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Under Armour promotes its products by sponsorship agreements with many celebrity athletes, professional teams and college athletic teams, a field in which it competes with other sports apparel companies.

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In 2015, Under Armour released plans for their new Under Armour Fitness Performance Center powered by FX Studios at the Bank of America Building at 10 Light Street in Baltimore.

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In January 2016 Under Armour initiated a marketing campaign featuring women hunters including an American woman named Sarah Bowmar.

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Under Armour condemned the administration's ban on travel to and from seven primarily Muslim nations, adding "we will join a coalition of companies in opposition to any new actions that negatively impact our team, their families or our community.

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We at Under Armour are disappointed by the Administration's decision to withdraw from the Paris Climate Agreement as climate change continues to threaten our planet, our cities and our economies.

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In June 2018 a Facebook post and subsequent Reddit thread emerged stating that Under Armour clothing was flammable and resulted in severe burn injuries to a child.

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In November 2019, the U S Securities and Exchange Commission made public that Under Armour's accounting policies had been under scrutiny for more than two years.

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