32 Facts About Under Armour

Under Armour, Inc is an American sports equipment company that manufactures footwear, sports and casual apparel.

Under Armour was founded on September 25, 1996 by Kevin Plank, a then 24-year-old former special teams captain of the University of Maryland football team.

That same year, Under Armour launched with several new apparel lines including ColdGear, TurfGear, AllseasonGear, and StreetGear.

Under Armour received its first big break in 1999 when Warner Brothers contacted Under Armour to outfit two of its feature films, Oliver Stone's Any Given Sunday and The Replacements.

In late 2007, Under Armour opened its first full-line full-price retail location at the Westfield Annapolis mall in Annapolis, Maryland.

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Under Armour provided the suits worn by speedskaters in the 2014 Winter Olympics.

On January 21, 2014, it was announced that the University of Notre Dame and Under Armour had come to terms with providing uniforms and athletic equipment for the university.

On January 6, 2016, Under Armour announced a strategic partnership with IBM to use IBM Watson's cognitive computing technology to provide meaningful data from its IOT kit and UA Record app.

In July 2016, Under Armour leased the 53, 000-square-foot space formerly occupied by FAO Schwarz on New York's Fifth Avenue.

Under Armour then announced in March 2021 that it was planning on subleasing approximately half of the overall space.

On December 5, 2016, Under Armour reached a 10-year agreement with Major League Baseball to become the official on-field uniform provider of the MLB, beginning in 2020.

Under Armour will replace Majestic, who has been MLB's uniform provider since 2004.

Under Armour has a partnership with NBA athlete Stephen Curry, who is considered to be the "face of their footwear line".

Under Armour has a partnership with PGA golfer Jordan Spieth, who has won three majors so far and has recently launched his own golf shoe, "Spieth One.

On October 10, 2018, Under Armour announced that it has signed Philadelphia 76ers center Joel Embiid to a sneaker endorsement deal.

Products manufactured by Under Armour include athletic shoes, t-shirts, jackets, hoodies, pants, leggings, shorts, athletic bras, athletic bags, face masks and accessories such as bags, gloves, caps and protective gear.

Under Armour produces American football, basketball and soccer uniforms, among other sports.

In 2003, Under Armour launched their Women's Performance Gear product line.

Under Armour announced an addition to their ColdGear product line, called Infrared, that was released in 2013.

Under Armour had released a product with scent control technology in 2012 titled, "Under Armour Scent Control".

Under Armour is inventing a new type of shirt called "Coldblack, " which is designed to reflect heat and keep athletes cool in the sun.

Under Armour has come out with new styles for football uniforms.

In October 2012, Under Armour created "The Wounded Warrior" project for football uniforms.

In 2018, Under Armour launched two new pairs of connected running shoes at CES.

In November 2020, Under Armour announced a new brand in partnership with NBA star Stephen Curry called the Curry Brand.

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Under Armour promotes its products by sponsorship agreements with many celebrity athletes, professional teams and college athletic teams, a field in which it competes with other sports apparel companies.

In 2015, Under Armour released plans for their new Under Armour Fitness Performance Center powered by FX Studios at the Bank of America Building at 10 Light Street in Baltimore.

In January 2016 Under Armour initiated a marketing campaign featuring women hunters including an American woman named Sarah Bowmar.

Under Armour condemned the administration's ban on travel to and from seven primarily Muslim nations, adding "we will join a coalition of companies in opposition to any new actions that negatively impact our team, their families or our community.

We at Under Armour are disappointed by the Administration's decision to withdraw from the Paris Climate Agreement as climate change continues to threaten our planet, our cities and our economies.

In June 2018 a Facebook post and subsequent Reddit thread emerged stating that Under Armour clothing was flammable and resulted in severe burn injuries to a child.

In November 2019, the U S Securities and Exchange Commission made public that Under Armour's accounting policies had been under scrutiny for more than two years.