17 Facts About Under Armour

1. Under Armour was founded on September 25, 1996 by Kevin Plank, a then 24-year-old former special teams captain of the University of Maryland football team.

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2. Under Armour received its first big break in 1999 when Warner Brothers contacted Under Armour to outfit two of its feature films, Oliver Stone's Any Given Sunday and The Replacements.

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3. In late 2007, Under Armour opened its first full-line full-price retail location at the Westfield Annapolis mall in Annapolis, Maryland.

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4. Under Armour provided the suits worn by speedskaters in the 2014 Winter Olympics.

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5. On January 6, 2016, Under Armour announced a strategic partnership with IBM to use IBM Watson's cognitive computing technology to provide meaningful data from its IOT kit and UA Record app.

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6. In July 2016, Under Armour leased the 53,000-square-foot space formerly occupied by FAO Schwarz on New York's Fifth Avenue.

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7. On December 5, 2016, Under Armour reached a 10-year agreement with Major League Baseball to become the official on-field uniform provider of the MLB, beginning in 2020.

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8. On October 10, 2018, Under Armour announced that it has signed Philadelphia 76ers center Joel Embiid to a sneaker endorsement deal.

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9. In 2003, Under Armour launched their Women's Performance Gear product line.

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10. Under Armour announced an addition to their ColdGear product line, called Infrared, that was released in 2013.

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11. Under Armour is inventing a new type of shirt called "Coldblack," which is designed to reflect heat and keep athletes cool in the sun.

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12. In October 2012, Under Armour created "The Wounded Warrior" project for football uniforms.

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13. In 2018, Under Armour launched two new pairs of connected running shoes at CES.

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14. In November 2020, Under Armour announced a new brand in partnership with NBA star Stephen Curry called the Curry Brand.

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15. In 2015, Under Armour released plans for their new Under Armour Fitness Performance Center powered by FX Studios at the Bank of America Building at 10 Light Street in Baltimore.

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16. In January 2016 Under Armour initiated a marketing campaign featuring women hunters including an American woman named Sarah Bowmar.

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17. Under Armour condemned the administration's ban on travel to and from seven primarily Muslim nations, adding "we will join a coalition of companies in opposition to any new actions that negatively impact our team, their families or our community.

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