17 Facts About Under Armour

1. Under Armour was founded on September 25, 1996 by Kevin Plank, a then 24-year-old former special teams captain of the University of Maryland football team.

2. Under Armour received its first big break in 1999 when Warner Brothers contacted Under Armour to outfit two of its feature films, Oliver Stone's Any Given Sunday and The Replacements.

3. In late 2007, Under Armour opened its first full-line full-price retail location at the Westfield Annapolis mall in Annapolis, Maryland.

4. Under Armour provided the suits worn by speedskaters in the 2014 Winter Olympics.

5. On January 6, 2016, Under Armour announced a strategic partnership with IBM to use IBM Watson's cognitive computing technology to provide meaningful data from its IOT kit and UA Record app.

6. In July 2016, Under Armour leased the 53,000-square-foot space formerly occupied by FAO Schwarz on New York's Fifth Avenue.

7. On December 5, 2016, Under Armour reached a 10-year agreement with Major League Baseball to become the official on-field uniform provider of the MLB, beginning in 2020.

8. On October 10, 2018, Under Armour announced that it has signed Philadelphia 76ers center Joel Embiid to a sneaker endorsement deal.

9. In 2003, Under Armour launched their Women's Performance Gear product line.

10. Under Armour announced an addition to their ColdGear product line, called Infrared, that was released in 2013.

11. Under Armour is inventing a new type of shirt called "Coldblack," which is designed to reflect heat and keep athletes cool in the sun.

12. In October 2012, Under Armour created "The Wounded Warrior" project for football uniforms.

13. In 2018, Under Armour launched two new pairs of connected running shoes at CES.

14. In November 2020, Under Armour announced a new brand in partnership with NBA star Stephen Curry called the Curry Brand.

15. In 2015, Under Armour released plans for their new Under Armour Fitness Performance Center powered by FX Studios at the Bank of America Building at 10 Light Street in Baltimore.

16. In January 2016 Under Armour initiated a marketing campaign featuring women hunters including an American woman named Sarah Bowmar.

17. Under Armour condemned the administration's ban on travel to and from seven primarily Muslim nations, adding "we will join a coalition of companies in opposition to any new actions that negatively impact our team, their families or our community.