Viaplay Group AB, formerly known as Nordic Entertainment Group AB, is a Swedish media and entertainment company headquartered in Stockholm.
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12 Facts About Viaplay Group
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In March 2018, the Stockholm-headquartered entertainment company Modern Times Viaplay Group initiated a process to split into two companies by spinning off its then Nordic Entertainment and MTG Studios business segments plus Splay Networks into a new company.
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NENT Viaplay Group took a stake in Erik Feig's Picturestart studio along with first look Nordic rights to its content at Picturestart's May 2019 launch.
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NENT Viaplay Group operated Pay-TV, the Viasat satellite platform in Scandinavia and offered both in-house and third party channels.
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In July 2022, Viaplay Group acquired UK -based sports streamer and pay TV channel operator, Premier Sports, for $36 million.
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Viaplay Group operates the streaming service Viaplay, which launched as Viasat OnDemand in Sweden 2007, in 2011 it was rebranded Viaplay.
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On 29 November 2021, NENT Viaplay Group announced that Viafree will soon to be part of Paramount Global, with the announcement that the said AVOD streamer will be integrated into Pluto TV on 18 May 2022.
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On 1 April 2020, Viaplay Group launched in Iceland, as the final Nordic market to launch the streaming service, making Viaplay Group available in all Nordic countries, which was first announced in 2019.
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In July 2022, Viaplay Group has announced that they're officially acquired Premier Sports prior to the UK launch.
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Viaplay Group owns several radio networks and stations in Sweden and Norway:.
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