11 Facts About Xiaohongshu

Xiaohongshu, is a social media and e-commerce platform.

Xiaohongshu operates RED Mall, which sells international products to Chinese users.

Xiaohongshu was founded by Miranda Qu and Charlwin Mao in 2013, as an online tour guide for Chinese shoppers, providing a platform for users to review products and to share their shopping experiences with the community.

In 2015, Xiaohongshu set up its warehouses in Shenzhen, Guangdong and Zhengzhou, Henan.

In June 2018, Xiaohongshu completed a US$300 million funding led by Alibaba and Tencent, with a valuation of US$3 billion.

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Xiaohongshu subsequently adjusted its corporate strategy to attract more male users to maintain its growth.

Xiaohongshu decided to transfer the IPO from the United States to Hong Kong.

In October 2021, Xiaohongshu received criticism for condoning heavily filtered, stylized photographs and perfectly captured imagery that was becoming increasingly common on the platform's feeds.

In December 2021, in response to loss of public trust towards the authenticity of content hosted on its platform, Xiaohongshu formed a dedicated team to identify and remove fraudulent content.

On 19 January 2022, an announcement was made by Xiaohongshu to indicate that the company has filed a lawsuit against four companies behind several ghostwriting broker sites in an attempt to restore consumer trust.

The fine relates to a violation of cybersecurity law that guarantees protection for minors after an earlier media report was made by state broadcaster China Central Television in December 2021, that it found videos posted on Xiaohongshu showing underage girls in various states of undress, featured in advertisements for underwear brands.