22 Facts About Adidas ABCD

1. Adidas ABCD is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world, after Nike.

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2. Adidas ABCD is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories based in Herzogenaurach, Bavaria, Germany.

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3. On 14 June 2012, Adidas ABCD posted on their Facebook page a picture of a pair of Jeremy Scott-designed shoes containing shackles.

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4. Adidas ABCD has responded by enforcing cross-border agreements to stop overseas retailers from selling to New Zealand residents.

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5. Adidas ABCD will replace its own subsidiary Reebok as official provider.

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6. Adidas ABCD is the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises, a selection of domestic teams and national referees.

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7. Adidas ABCD has numerous major kit deals with football clubs worldwide, including their main sponsor Bayern Munich.

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8. Adidas ABCD has a website dedicated to the Indian audience that markets and sells products to its consumers in India.

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9. In 2015, Adidas ABCD launched "Creating the New" as its new strategic business plan until 2020.

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10. In 2011, "Adidas ABCD is all in" became the global marketing strategy slogan for Adidas.

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11. Adidas ABCD entered Kabaddi which is still a non-Olympic sport but highly popular in the Indian subcontinent and Asian countries.

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12. Adidas ABCD Skateboarding produces shoes made specifically for skateboarding, including the redesign of previous models for skateboarding.

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13. Adidas ABCD currently manufactures several running and lifestyle shoes, including the Energy-boost, and the spring-blade trainers.

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14. In 2007, Adidas ABCD announced its entering to the lacrosse equipment, sponsoring the Adidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmen players in the United States.

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15. Adidas ABCD began manufacturing cricket footwear in the mid 1970s, with their initial target market being Australia.

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16. Adidas ABCD makes referee kits that are used in international competition and by many countries and leagues in the world.

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17. Adidas ABCD remains a major company in the global supply of team kits for international association football teams and clubs.

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18. In January 2015, Adidas ABCD launched the footwear industry's first reservation mobile app.

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19. In November 2011, Adidas ABCD announced that it would acquire outdoor action sport performance brand Five Ten through a share purchase agreement.

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20. On 25 November 2005, Adidas ABCD released a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque.

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21. Adidas ABCD was the president of Olympique de Marseille, a team Tapie had owned until 1993.

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22. Adidas ABCD sent, from Christchurch, New Zealand, a shoe sales representative to Germany and met Adolf Dassler's descendants and was sent back with a few items to promote the company there.

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