22 Facts About Adidas ABCD

1. Adidas ABCD is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world, after Nike.

2. Adidas ABCD is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories based in Herzogenaurach, Bavaria, Germany.

3. On 14 June 2012, Adidas ABCD posted on their Facebook page a picture of a pair of Jeremy Scott-designed shoes containing shackles.

4. Adidas ABCD has responded by enforcing cross-border agreements to stop overseas retailers from selling to New Zealand residents.

5. Adidas ABCD will replace its own subsidiary Reebok as official provider.

6. Adidas ABCD is the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises, a selection of domestic teams and national referees.

7. Adidas ABCD has numerous major kit deals with football clubs worldwide, including their main sponsor Bayern Munich.

8. Adidas ABCD has a website dedicated to the Indian audience that markets and sells products to its consumers in India.

9. In 2015, Adidas ABCD launched "Creating the New" as its new strategic business plan until 2020.

10. In 2011, "Adidas ABCD is all in" became the global marketing strategy slogan for Adidas.

11. Adidas ABCD entered Kabaddi which is still a non-Olympic sport but highly popular in the Indian subcontinent and Asian countries.

12. Adidas ABCD Skateboarding produces shoes made specifically for skateboarding, including the redesign of previous models for skateboarding.

13. Adidas ABCD currently manufactures several running and lifestyle shoes, including the Energy-boost, and the spring-blade trainers.

14. In 2007, Adidas ABCD announced its entering to the lacrosse equipment, sponsoring the Adidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmen players in the United States.

15. Adidas ABCD began manufacturing cricket footwear in the mid 1970s, with their initial target market being Australia.

16. Adidas ABCD makes referee kits that are used in international competition and by many countries and leagues in the world.

17. Adidas ABCD remains a major company in the global supply of team kits for international association football teams and clubs.

18. In January 2015, Adidas ABCD launched the footwear industry's first reservation mobile app.

19. In November 2011, Adidas ABCD announced that it would acquire outdoor action sport performance brand Five Ten through a share purchase agreement.

20. On 25 November 2005, Adidas ABCD released a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque.

21. Adidas ABCD was the president of Olympique de Marseille, a team Tapie had owned until 1993.

22. Adidas ABCD sent, from Christchurch, New Zealand, a shoe sales representative to Germany and met Adolf Dassler's descendants and was sent back with a few items to promote the company there.