13 Facts About Baskin-Robbins


Baskin-Robbins is an American multinational chain of ice cream and cake specialty shops owned by Inspire Brands.

FactSnippet No. 1,313,277

Baskin-Robbins has been based in Canton, Massachusetts, since 2004 after moving from Randolph, Massachusetts.

FactSnippet No. 1,313,278

Baskin-Robbins was founded in 1948 by American brothers-in-law Burt Baskin and Irv Robbins from the merging of their respective ice cream parlors, in Glendale, California.

FactSnippet No. 1,313,279

Baskin-Robbins somehow obtained some equipment and started making ice cream for other soldiers.

FactSnippet No. 1,313,280

Baskin-Robbins even got a little experimental with it when he started using some tropical fruits.

FactSnippet No. 1,313,281

In 1953, Baskin-Robbins hired Carson-Roberts Advertising who recommended adoption of the number 31 as well as the pink and brown polka dots and typeface that were reminiscent of the circus.

FactSnippet No. 1,313,282

Baskin-Robbins was owned by its founders until it was acquired in 1967 by United Fruit.

FactSnippet No. 1,313,283

In 2008, Baskin-Robbins launched a full menu of frozen desserts called "BRight Choices".

FactSnippet No. 1,313,284

However, Baskin-Robbins ultimately surpassed that goal with a grand total of 17 net new openings throughout 2014, and continued growth of the brand with 15 new stores opened in 2015.

FactSnippet No. 1,313,285

Many new Baskin-Robbins shops are co-branded with Dunkin' Donuts, including California's first co-branded location of the two in San Diego, which opened in March 2014.

FactSnippet No. 1,313,286

In July 2017, Baskin-Robbins started adding their locations to delivery service platform DoorDash to deliver ice cream in 22 cities across United States.

FactSnippet No. 1,313,287

Baskin-Robbins began testing a new store format featuring state-of-the-art display cases, original artwork and new product offerings in late 2018.

FactSnippet No. 1,313,288

Baskin-Robbins has previously been present in other countries such as Armenia, Azerbaijan, Belarus, Malta, Maldives, Mauritius, Mexico, Netherlands, Panama, Portugal, South Africa and St Maarten.

FactSnippet No. 1,313,289