11 Facts About Britannia Industries

Britannia Industries Limited is an Indian company specialised in food industry, part of the Wadia Group headed by Nusli Wadia.

Britannia Industries sells its Britannia and Tiger brands of biscuits, breads and dairy products throughout India and abroad.

The brand names of Britannia Industries's biscuits include VitaMarieGold, Tiger, Nutrichoice, Good day, 50 50, Treat, Pure Magic, Milk Bikis, Bourbon, Nice Time, Little Hearts and Toastea among others.

Also Britannia Industries has roped in Bollywood actor Salman Khan to endorse its range of 'Tiger' brand of biscuits.

Britannia Industries holds an equity stake in Dynamix Dairy and outsources the bulk of its dairy products from its associate.

Related searches

On 27 October 2001, Britannia Industries announced a joint venture with Fonterra Co-operative Group of New Zealand, an integrated dairy company which handles all aspects of the value chain from procurement of milk to making value-added products such as cheese and buttermilk.

Britannia Industries intends to source most of the products from New Zealand, which they would market in India.

Britannia Industries has tentatively announced that its dairy business would be transferred to the joint venture.

Britannia Industries is one of India's 100 Most Trusted brands listed in The Brand Trust Report.

Britannia Industries claimed the company found out that Danone had launched the Tiger brand in Indonesia in 1998, and later in Malaysia, Singapore, Pakistan and Egypt, when it attempted to register the Tiger trademark in some of these countries in 2004.

Britannia Industries initiated legal action against Danone in Singapore in September 2007.