28 Facts About Cinemark

Cinemark Holdings, Inc is an American movie theater chain that started operations in 1984 and since then it has operated theaters with hundreds of locations throughout the Americas and in Taiwan.

Cinemark is a leader in the theatrical exhibition industry with 521 theatres and 5,855 screens in the US and Latin America as of June 30,2022.

Cinemark operates theaters under several brands, including its flagship Cinemark, Century Theatres, Tinseltown, CineArts and Rave Cinemas.

In May 2021, Cinemark struck agreements to show films from some of its major Hollywood studio partners, including Warner Bros.

Cinemark was started by Lee Roy Mitchell as a chain of theatres in California, Texas and Utah.

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The following year, Cinemark introduced its Front Row Joe mascot created by independent animation studio Wilming Reams Animation.

The mascot was retired in 1998 when Cinemark had begun to open Art Deco-style theatres, and was revived in 2004 for its 20th anniversary, and again in 2018 with a CGI look, darker orange color and the beige color being added.

In 1992, Cinemark opened a new theater concept called Hollywood USA in Garland, Texas; this concept was refined into the Tinseltown USA brand of theaters, which were much bigger than what Cinemark had previously built.

The following year, Cinemark expanded to Latin America with the opening of a theater in Santiago, Chile.

In 1998, Cinemark announced that it would replace its bright color interiors with what Cinemark characterized as a more classic Art Deco design.

In 2013, Cinemark decided to sell all of its Mexican theaters to Cinemex.

Cinemark has a deal with Universal in which movies that gross more than $50 million domestically during their first weekend in theaters will continue to be shown in theaters exclusively for five weekends, or 31 days.

Cinemark introduced a brand new type of auditorium called XD, standing for Extreme Digital Cinema in 2009.

Finally on May 2,2018, Cinemark confirmed that the XD screens were now THX certified as the progress was completed.

In 1997, several disabled individuals filed a lawsuit against Cinemark, alleging that their stadium style seats forced patrons who used wheelchairs to sit in the front row of the theatre, effectively rendering them unable to see the screen without assuming a horizontal position.

The ruling was later overturned by the Fifth Circuit Court of Appeals, which ruled that Cinemark only had to provide an "unobstructed view" of the screen, and that since disabled patrons' view was only awkward and not actually obscured, Cinemark was not violating the law.

The DOJ argued that, while Cinemark was not technically violating the ADA, it was nevertheless discriminating against disabled patrons by relegating them to the worst seats in the auditorium.

Cinemark responded by filing a lawsuit against the Department of Justice, alleging misconduct on the DOJ's behalf.

Cinemark's lawsuit was thrown out, and the Department of Justice proceeded with its lawsuit.

Cinemark ultimately agreed to settle out of court before the court came to a ruling, agreeing with the DOJ that it was in the company's best interest to end litigation before a ruling was issued.

Per the terms of the settlement, Cinemark agreed to renovate all existing theatres to provide patrons who used wheelchairs access to rows higher in its theatres, and agreed that all future theatres would be constructed so as to allow handicapped patrons better access to higher rows.

In September 2016, after objections from the victims, Cinemark dropped all claims for reimbursement of legal fees.

Effective March 18,2020, Cinemark closed all of its 345 theaters across the United States indefinitely due to the COVID-19 pandemic.

However, Cinemark retains the Century banner and continues to open new locations under that banner.

In November 2012 Cinemark announced it was acquiring Rave Cinemas, the Dallas, Texas–based chain that operates the former Bridge theater with IMAX in Culver City, California for US$240 million.

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Tim Warner, Cinemark's CEO said in a statement "The acquisition of these high quality assets will further enhance Cinemark's diversified domestic footprint, including the expansion of our presence in the New England market".

The sale was closed on May 29,2013, but Cinemark was required to sell the Rave Stonybrook 20 + IMAX theater in Louisville, Kentucky, the Rave Ritz Center 16 in southern New Jersey, and either the Rave Hickory Creek 16 in Hickory Creek, Texas or the Cinemark 14 in Denton, Texas.

Also, Cinemark purchased Rave Cinemas Baldwin Hills Crenshaw 15, in Los Angeles, in June 2014.