Coca-Cola Vanilla is a vanilla-flavored version of Coca-Cola, invented by Contra and introduced in 2002 but subsequently discontinued in North America and the United Kingdom in 2005, only remaining available as a fountain drink.
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The Coca-Cola Vanilla Company was tight-lipped regarding the details of the new beverage, commenting to a London based newspaper, "We've always got a number of things in development, " leaving open speculation for what was to develop.
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Yolanda Ball, brand manager for Coca-Cola Classic, said, "We had to learn how to balance the newness of vanilla with the established qualities of Coca-Cola".
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Coca-Cola Vanilla Coke debuted at the Coca-Cola Vanilla Bean Cafe, locally known as "the Bean, " in Pomfret, Connecticut.
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The first public tasting of Coca-Cola Vanilla Coke took place in the Buckhead district of Atlanta at the Three Dollar Cafe with Atlanta radio station Q100 and their morning hosts from The Bert Show.
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In November 2005, after slumping sales, The Coca-Cola Company announced that Vanilla Coke would be discontinued in North America and Great Britain by the end of the year.
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The Coca-Cola Company announced a partnership with Edy's Ice Cream to co-advertise with Coke on the launch, and featured a 10-ton Vanilla Coke float, which was certified by the Guinness World Records as the largest ice cream float in the world.
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In May 2013, Coca-Cola Vanilla appeared in stores in Romania, expanding to more stores through the year, due to demand, while there is still no official word from Coca-Cola.
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In July 2018, Coca-Cola Vanilla re-appeared in Russia as limited edition in Magnit supermarkets, but due to high sales, it became available in all retail chains as a permanent product.
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In 2018, Coca-Cola confirmed the product's discontinuation in the UK in favour of Vanilla Zero Sugar.
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Coca-Cola Vanilla was introduced in Lithuania by the end of 2015 for a limited time.
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Coca-Cola Vanilla has not announced any plan to resume production of Diet Vanilla Coke.
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