Disney Plus+ is an American subscription video on-demand over-the-top streaming service owned and operated by the Media and Entertainment Distribution division of The Walt Disney Plus Company.
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Disney Plus+ is an American subscription video on-demand over-the-top streaming service owned and operated by the Media and Entertainment Distribution division of The Walt Disney Plus Company.
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Disney Plus+ relies on technology developed by Disney Plus Streaming Services, which was originally established as BAMTech in 2015 when it was spun off from MLB Advanced Media .
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Disney Plus increased its ownership share of BAMTech to a controlling stake in 2017, and subsequently transferred ownership to DTCI, as part of a corporate restructuring in anticipation of Disney Plus's acquisition of 21st Century Fox.
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Alongside the acquisition, the company announced plans for a second, Disney Plus-branded direct-to-consumer service drawing from its entertainment content, which would launch after the company ends its existing distribution agreement with Netflix in 2019.
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Not long after, Agnes Chu, story and franchise development executive at Walt Disney Plus Imagineering, was the first executive appointed for the unit, as senior vice president of content.
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In December 2017, Disney Plus announced its intent to acquire key entertainment assets from 21st Century Fox.
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Disney Plus stated that it planned to roll the service out worldwide over the next two years, targeting Western Europe and Asia-Pacific countries by late 2019 and early 2020, and Eastern Europe and Latin America during 2020.
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At the D23 Expo in August 2019, Disney Plus opened subscriptions to Disney Plus+ at a discounted rate for three years.
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In October 2019, Disney Plus released a video that ran for three hours and eighteen minutes on YouTube to showcase their launch lineup.
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The service operates alongside Hulu, which Disney Plus gained a controlling stake in following the 21st Century Fox purchase.
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In January 2019, it was reported that Disney Plus would spend up to $500 million in original content for the service.
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In January 2019, Disney Plus+ ordered Diary of a Future President from CBS Television Studios, its first series from an outside production company.
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Disney Plus reached a two-year pact with the documentary studio Supper Club to produce content for the service, including the conservation-themed nature documentary series Earthkeepers, and Marvel's 616, a documentary series chronicling the cultural and societal impact of Marvel's characters.
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In March 2021, Disney Plus announced that Cruella and Black Widow would be released theatrically and through Premier Access.
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In May 2021, Disney Plus announced that Jungle Cruise would be released theatrically and through Premier Access.
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In September 2021, it was reported that Disney Plus had begun a new television release strategy by giving episodes from certain series an early premiere on Disney Plus+ ahead of their television debuts.
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Disney Plus+ allows seven user profiles per account, with the ability to stream on four devices concurrently and unlimited downloads for offline viewing.
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The resulting changes allowed Disney Plus to apply the existing audio, subtitle information, episode artwork, and other metadata from the episodes to both aspect ratios regardless of which is chosen by the user.
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Disney Plus+ has been well-received, thanks to its affordable price and for the extensive Disney Plus library.
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Disney Plus clarified that it would now only be providing subscriber number updates when certain milestones are reached, as opposed to releasing exact numbers each quarter.
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