33 Facts About Domino's Pizza

Domino's Pizza, Inc, trading as Domino's, is an American multinational pizza restaurant chain founded in 1960 and led by CEO Russell Weiner.

In 2018 Domino's Pizza was inducted into the Queensland Business Leaders Hall of Fame.

Domino's Pizza opened its first franchise location in 1967 and by 1978, the company had expanded to 200 stores.

In 1975, Domino's Pizza faced a lawsuit by Amstar Corporation, the maker of Domino Sugar, alleging trademark infringement and unfair competition.

That same year, Domino's Pizza opened its 1000th store, its first in Vancouver, Washington.

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In 1995, Domino's Pizza entered China through the Pizza Vest Fast Food Group, which owned the rights to operate Domino's Pizza in 11 Southeast Asian countries.

Domino's Pizza China has offered American style potato bacon pizza, crayfish crispy and tender chicken pizza, durian pulp pizza, and salted egg yolk pizza, as well as Sichuan pepper flavor tender chicken drumsticks.

In 2004, after 44 years as a privately held company, Domino's Pizza began trading common stock on the New York Stock Exchange under the ticker symbol "DPZ".

Domino's Pizza is the primary focus, with traditional, specialty, and custom pizzas available in a variety of crust styles and toppings.

From its founding until the early 1990s, the menu at Domino's Pizza was kept simple relative to other fast food restaurants, to ensure efficiency of delivery.

Domino's Pizza tapped into a market trend toward bite-size foods with spicy Buffalo Chicken Kickers, as an alternative to Buffalo Wings, in August 2002.

In 2008, Domino's branched out into non-pizza fare, offering oven-baked sandwiches in four styles, intended to compete with Subway's toasted submarine sandwiches.

That same year, Domino's Pizza began selling its BreadBowl Pasta entree, a lightly seasoned bread bowl baked with pasta inside, and the Lava Crunch Cake dessert, composed of a crunchy chocolate shell filled with warm fudge.

In 2010, shortly after the company's 50th anniversary, Domino's changed its pizza recipe "from the crust up", making significant changes in the dough, sauce, and cheese used in their pizzas.

In most cases, Domino's Pizza has master franchise agreements with one company per country, but three companies have acquired multiple master franchise agreements, covering multiple countries:.

In late 1986, Domino's Pizza was well known for its advertisements featuring a character called the Noid, created by Group 243 Inc who hired Will Vinton Studios to produce the television commercials that featured the character.

Domino's Pizza had planned the campaign for December 2008 but scrapped the idea and never promoted it.

Domino's Pizza sponsored CART's Doug Shierson Racing, which was driven by Arie Luyendyk and won the 1990 Indianapolis 500.

In 2003, Domino's teamed up with NASCAR for a multi-year partnership to become the "Official Pizza of NASCAR".

Domino's Pizza sponsored Michael Waltrip Racing and driver David Reutimann during the 2007 season in the NASCAR Sprint Cup Series.

In June 2018, Domino's announced that it had started a project to pave over cracks and potholes on roads in the United States called "Paving for Pizza" to prevent their pizzas from being ruined, giving cities and towns grants for road repairs.

Domino's Pizza had reached an agreement with four cities and towns, including Burbank, California; Bartonville, Texas; Athens, Georgia; and Milford, Delaware to pave their roads.

In December 2007, Domino's Pizza introduced a new slogan, "You Got 30 Minutes", alluding to the earlier pledge, but stopping short of promising delivery in half an hour.

In 2001, Domino's Pizza launched a two-year national partnership with the Make-A-Wish Foundation of America.

In 2004, Domino's Pizza began a partnership with St Jude Children's Research Hospital, participating in the hospital's "Thanks and Giving" campaign since the campaign began in 2004, and raising $5.

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In 2007, Domino's Pizza introduced its Veterans Delivering the Dream franchising program and rolled out its online and mobile ordering sites.

In 2008, Domino's introduced the Pizza Tracker, an online application that allows customers to view the status of their order in a real time progress bar.

In 2011, Domino's Pizza launched a billboard advertising in New York's Times Square which displayed real time comments from customers, including good, neutral and bad comments.

In 2015, Domino's unveiled a "pizza car" that can carry 80 pizzas, sides, 2-liter bottles of soda, and dipping sauces.

In 2016, Domino's cooperated with Starship Technologies and applied self-driving robots to deliver pizzas in specific German and Dutch cities.

In February 2017, Domino's Pizza launched a wedding registry with gifts delivered in the form of Domino's Pizza eGift cards.

In June 2018, Domino's began repairing potholes in America as part of its "Paving for Pizza" initiative to prevent its pizzas from being damaged in transit.

In June 2019, Domino's Pizza announced a partnership with robotics company Nuro.