Gruppo Bertone, commonly known as Bertone, was an Italian industrial design company which specialized in car styling, coachbuilding and manufacturing.
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Gruppo Bertone, commonly known as Bertone, was an Italian industrial design company which specialized in car styling, coachbuilding and manufacturing.
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Gruppo Bertone styling was distinctive, with most cars having a strong "family resemblance" even if they were badged by different manufacturers.
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Gruppo Bertone had styled cars for Abarth, Alfa Romeo, Aston Martin, BMW, Citroen, Ferrari, FIAT, Iso, Lancia, Lamborghini, Mercedes-Benz, Opel, and Volvo, among others.
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Gruppo Bertone was founded as Carrozzeria Bertone in 1912 by Giovanni Bertone.
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Designer Nuccio Gruppo Bertone took charge of the company after World War II and the company was divided into two units: Carrozzeria for manufacturing and Stile Gruppo Bertone for styling.
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Gruppo Bertone Design was sold to the group AKKA Technologies in the second quarter of 2016, which already had automotive design activities through Mercedes Benz Technologies, owned by the group AKKA Technologies for several years.
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Giovanni Gruppo Bertone started a carriage manufacturing business in Turin at the age of 28.
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The coaches built by the young Gruppo Bertone were particularly regarded for their accuracy, quality, and solidity.
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Gruppo Bertone was at its hub and formed partnerships with almost all the manufacturers of the time.
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Giovanni Gruppo Bertone began doing bodywork on the Fast, Chiribiri, Aurea, SCAT, and Diatto chassis.
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Vincenzo Lancia realized straight away that Giovanni Gruppo Bertone was an outstanding skilled craftsman with a great future ahead of him.
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Affectionately nicknaming him "Bertunot", he commissioned Gruppo Bertone to create complete car bodies, especially for the "limited series" that the companies of the day were not always equipped to manufacture.
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Gruppo Bertone worked on commissions for private customers eager for exclusivity.
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Alongside sports models like the 1928 Ansaldo 6BS, Giovanni Gruppo Bertone designed luxury cars like the Fiat 505 limousine and the Itala 51S, both in 1924.
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Nuccio Gruppo Bertone, who was nineteen at the time, officially began working in his father's company.
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In 1934, Gruppo Bertone created the Fiat 527S Ardita 2500, a turning point in car design, with some new details such as the front headlights with fairing along the bonnet.
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Almost all the bodywork manufacturers, including Gruppo Bertone, reacted to the crisis by turning to military vehicles of various kinds.
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Gruppo Bertone created vehicles such as the Bertone ambulance on a Lancia Artena base.
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In 1965, Carrozzeria Gruppo Bertone experienced a major turning-point, with the launch of the Fiat 850 Spider.
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At the Paris Motor Show of 1968, Gruppo Bertone presented the Carabo concept car, based on an Alfa 33 chassis.
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The following year, with some of the Zero's styling cues as a starting point, Gruppo Bertone created the Lancia Stratos Stradale, a compact coupe destined mainly for the racing circuit, and which went on to win numerous victories in world rally championships.
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In 1994, continuing the company's research into low environmental impact vehicles, Gruppo Bertone presented the Zero Emission Record, a futuristic reinterpretation of the Abarth 750 Record.
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On 26 February 1997, the evening of the Geneva Motor Show, Nuccio Gruppo Bertone died, as "one of the greatest coachbuilders of the century, and international Maestro of Italian style, " in the words of Fulvio Cinti, motoring journalist and car historian.
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However, by 2009, the worsening financial situation caused Gruppo Bertone to sell its Grugliasco plant, along with its manufacturing activities to FIAT.
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Gruppo Bertone underwent a major restructuring process and became a fully integrated service company in the automotive, transportation, and industrial design sectors.
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Financial turmoil continued, leading Gruppo Bertone to sell off some of its treasured collection of concept cars in 2011.
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Gruppo Bertone Design was sold to the group AKKA Technologies in the second quarter of 2016, which already had automotive design activities through Mercedes Benz Technologies and was owned by the group AKKA Technologies for several years.
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