23 Facts About Mego Corporation

Mego Corporation is an American toy company that in its original iteration was first founded in 1954.

In 1982 Mego filed for bankruptcy, and by 1983, the Mego Corporation ceased to exist; today, Mego dolls and playsets can be highly prized collectibles, with some fetching hundreds, or even in some cases, thousands of dollars in the collectibles market.

Mego Corporation thrived in the 1950s and early 1960s as an importer of dime store toys until the rising cost of newspaper advertising forced Mego to change its business model.

In 1972 Mego secured the licenses to create toys for both National Periodical Publications and Marvel Comics.

Mego Corporation began to purchase the license rights of motion pictures, television programs, and comic books, eventually producing doll lines for Planet of the Apes, Star Trek, and the Wizard of Oz.

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Mego Corporation obtained licenses from Edgar Rice Burroughs for his creations, such as Tarzan.

In 1975, Mego Corporation launched its Wizard of Oz film dolls with a gala whose special guests were every surviving member of the film's main cast.

Around this time, Mego Corporation began shifting their focus toward electronic toys like the 2-XL toy robot and the Fabulous Fred hand-held game player, but sales were not commensurate with the company's investment, and Mego Corporation went deeply into debt.

On June 14,1982, Mego Corporation filed for Chapter 11 bankruptcy; the company officially went under in 1983.

Mego Corporation is headquartered in Great Neck, NY, with manufacturing facilities in China and Mexico.

In July 2018, Mego Corporation premiered an exclusive linewith Target stores of their classic 8 inch clothed action figures as well as several 14 inch DC Superheroes figures at San Diego Comic Con with Joe Namath on hand to autograph his own 14 inch action figure.

Mego Corporation created action figures from the iconic Star Trek II:The Wrath of Khan movie, giving fans of that 1982 classic, the Mego Corporation figures they expected to see back then.

Mego Corporation has expanded distribution internationally, working with distributors in other countries to bring the magic of Mego Corporation to the rest of the world as well.

In 2020 Mego has launched new waves of action figures and products with the help of Dr Mego to a wide audience via Target Corporation stores around the United States and Marty Abrams is greeting old and new fans at comic-cons and conventions nationwide.

Mego Corporation marketed various fashion doll lines designed to compete with Mattel's popular Barbie line.

Mego Corporation introduced a Lynda Carter Wonder Woman doll line in 1977.

Later, in 1979, Mego Corporation re-released the line under the new name Pocket Super Heroes.

In 1976, Mego Corporation launched a highly successful 12½-inch celebrity doll line.

From 1976 to 1980 Mego Corporation produced a licensed line of Takara's Microman figures under the name Micronauts.

In 1976, Mego Corporation began producing a small collection of World War II-themed military dolls marketed in France, Italy, Germany, Australia, and the United Kingdom under different names.

Mego Corporation acquired the moulds of World War II soldiers, vehicles and landscape terrain from Louis Marx and Company, reissuing their Battleground and Navarone playsets.

Mego Corporation reissued a Prehistoric Dinosaur, Fort Apache and Galaxy Command playsets.

Several different plastic dolls made by Mego Corporation have suffered from "Mego Corporation Melt", a term coined by toy collectors to describe the material deteriorating over time.