6 Facts About Pirelli Calendar

1. In 2009 Pirelli Calendar became the title sponsor of the Chinese Super League, China's top tier football league.

2. In May 2017, it was announced that Pirelli Calendar returns to the world of cycling with a new road cycling tyre range, Pzero Velo.

3. In 2006, Pirelli Calendar chose Slatina for its first tyre production plant in Romania, extending the facility in 2011.

4. In 2002 the company started a range of Pirelli Calendar branded clothing, watches and eyewear.

5. In 2000, Pirelli Calendar sold its terrestrial fibre optic cables business to Cisco and its optical components operations to Corning, for 5 billion euro.

6. In 1974, Pirelli Calendar invented the "wide radial tyre", upon a request from the Lancia rally racing team for a tyre strong enough to withstand the power of the new Lancia Stratos.