31 Facts About Revlon

Revlon, Inc is an American multinational company dealing in cosmetics, skin care, fragrance, and personal care.

The headquarters of Revlon was established in New York City on March 1,1932, where it still remains.

Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo.

Revlon was founded in New York City on March 1,1932 in the midst of the Great Depression, by Jewish American brothers Charles Revson and Joseph Revson along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name.

In 1937, Revlon started selling the polishes in department stores and pharmacies.

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On February 28,1996, Revlon was listed on New York Stock Exchange as public limited company.

In 1957, Revlon acquired Knomark, a shoe-polish company, and sold its shoe-polish line Esquire Shoe Polish in 1969.

In Japan Revlon used its basic US advertising and models instead of adapting its advertisements and using Japanese models.

In 1968, Revlon introduced Eterna27, the first cosmetic cream with an estrogen precursor called Progenitin, and fashion designer fragrance Norman Norell.

Later Revlon launched Braggi, Pub and Bill Blass for men, and a line of wig maintenance products called Wig Wonder.

In 1973, Revlon introduced Charlie perfume, aimed at people under 30, promoted by model Shelley Hack, wearing trousers.

Revlon acquired Coburn Optical Industries, an Oklahoma-based ophthalmic and optical processing equipment and supplies manufacturer.

Revlon purchased Armour Pharmaceutical Company, a division of Armour and Company, from The Greyhound Corporation in 1977.

Revlon's share dropped from 20 percent to 10 percent of department store cosmetics sales.

In 1989, Revlon became one of the first companies to replace animal tests with alternative safety testing methods.

Perelman had Revlon sell four divisions: two for $1 billion, the vision care division for $574 million, and the National Health Laboratories division which became a publicly owned corporation in 1988.

In March 2014, Revlon announced leaving midtown and relocate headquarters to the top two floors of One New York Plaza.

On June 16,2016, Revlon announced its intention to purchase its competitor Elizabeth Arden, Inc for $870 million.

Revlon will be the first ever female CEO of the company after serving as COO starting in January 2018 and serving on the board since 2015.

On June 16,2022, Revlon filed for Chapter 11 bankruptcy protection after struggling with debt, rising competition, supply chain challenges, and falling behind evolving beauty standards.

Revlon which had been managed by Perelman's daughter Debra Perelman since mid-2018, had long-term debt of $3.

Revlon narrowly avoided bankruptcy in 2020 after restructuring its debt.

In 1945, Revlon began launching full-color photographic advertisements in major magazines and stores across the country.

Revlon introduced matching nail polish and lipsticks with exotic and unique names.

In 1947 Revlon introduced "Bachelor's Carnation" and in 1948, "Sweet Talk".

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In 1970, Revlon became the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising.

Revlon was noted for featuring models of a wide age range in the 1980s, including 13-year-old Milla Jovovich and 60-year-old Audrey Hepburn.

The largest of these is the Revlon Run Walk, founded in 1994 in partnership with the Entertainment Industry Foundation.

In 1996, Revlon supported the development of a breast center at the University of California, Los Angeles.

Revlon hosted luncheons and various other events to benefit the center and partnered with then-online retailer drugstore.

In September 2015, Revlon donated $1 million through its LOVE IS ON million-dollar challenge dedicated to women's cancer, heart disease, and diabetes.