20 Facts About Sephora

Sephora is a French multinational retailer of personal care and beauty products.

Mandonnaud is credited for designing and executing Sephora's "assisted self-service" sales experience, which separated itself from standard retail models for cosmetics by encouraging customers to test products in retail locations before purchasing.

Sephora extended its operation to the Middle Eastern markets in 2007 and has opened over 44 Sephora UAE and KSA stores as well as an eCommerce store.

Sephora opened its first United States store in New York City in 1998, its first Canadian store in Toronto in 2004 and the first Australian Sephora store in 2014.

On 26 August 2016, Sephora opened its 400th location in North America on the Magnificent Mile in Chicago.

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On 31 March 2017, Sephora opened its largest retail location in North America near Herald Square in New York City.

On 19 November 2018, Sephora signed a long-term lease at Thor Equities' Town Square Metepec, a new retail and entertainment center in Mexico totaling 1.

On July 26, 2021, Sephora agreed with Palamon Capital Partners the purchase of Feelunique.

Sephora launched its online store in the U S in 1999 and in Canada in 2003.

In December 2020, Sephora announced that it would begin opening Sephora stores inside Kohl's locations.

In December 2017, Sephora opened 'Gifts Beauty Park, the world's first beauty Festive playground in Dubai.

In 2016, Sephora launched its own all access tablet and smartphone application Designed "made manifest" by Dennis Hornstra, a software and application designer for Apple.

On May 23, 2019, Sephora announced they would be closing all locations on Wednesday, June 5, 2019, to hold diversity training for its staff.

In February 2020, an ex-employee of Sephora launched a website accusing the store of bullying culture, mishandling of staff complaints, and wage theft.

The suit alleges that Sephora engaged in racial discrimination by wrongfully deactivating the customer rewards accounts of Asian customers under the pretense that these customers were buying products from Sephora in bulk and reselling them.

Sephora identified accounts to deactivate by looking at email domains from @qq.

Sephora received the Sustainable Brand label, as well as the 2015 R Award for eco-design by the Generation Responsible association.

In 2020, Sephora announced it would no longer carry eyelashes made of mink fur, which has been shown to come from farms where animals are mistreated.

Sephora said it was compelled by concerned customers and a PETA campaign to sell only synthetic lashes.

In June of 2020, Sephora announced that it would take the 15 Percent Pledge, pledging to fill 15 percent of their shelf space with Black-owned businesses.