11 Facts About Sony Ericsson

1. On 2 October 2006, Sony Ericsson adopted a new corporate and advertising identity inspired by I Love New York in which the circular Sony Ericsson icon is placed instead of a heart meaning "love".

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2. In 2014 Sony Ericsson stated to be focusing more on the high-end phone market and reducing the number of low and mid-end products.

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3. In 2011 Sony Ericsson carried a range of mid and high-end Android smartphones all using the same SoC, only differentiating in form factor, screen size and multimedia capabilities.

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4. In 2009, Sony Ericsson announced that it was moving its North American headquarters from Research Triangle Park, North Carolina to Atlanta.

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5. On July 2, 2012, Sony Ericsson announced it was buying Gaikai, a cloud service to support its expansion into the cloud gaming realm.

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6. On February 16, 2012, Sony Ericsson announced it had completed the full acquisition of Sony Ericsson.

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7. On October 27, 2011, Sony Ericsson announced that it would acquire Ericsson's stake in Sony Ericsson for €1.05 billion, making the mobile handset business a wholly owned subsidiary of Sony.

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8. In June 2008, Sony Ericsson had about 8,200 employees, it then launched a cost-cutting program and by the end of 2009 it had slashed its global workforce by around 5,000 people.

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9. In October 2005, Sony Ericsson presented the first mobile phone based on UIQ 3, the P990.

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10. In 2005, Sony Ericsson agreed to become the global title sponsor for the WTA Tour in a deal worth $88 million US dollars over 6 years.

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11. At its peak in 2007, Sony Ericsson held a 9 percent global market share making it the fourth largest vendor at the time.

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