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39 Facts About Sony Ericsson
Swedish company Sony Ericsson had been making mobile cell phones since the 1980s, their first very handheld device being the Hotline Pocket introduced in 1987.
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Nokia had already begun to obtain parts from alternative sources, but Sony Ericsson's position was much worse as production of current models and the launch of new ones was held up.
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Sony Ericsson was a marginal player in the worldwide mobile phone market with a share of less than 1 percent in 2000.
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Sony Ericsson was to have an initial workforce of 3,500 employees.
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Sony Ericsson's strategy was to release new models capable of digital photography as well as other multimedia capabilities such as downloading and viewing video clips and personal information management capabilities.
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The joint venture continued to make bigger losses in spite of booming sales - however it paid off as Sony Ericsson made its first profit in 2003 and in the following years steadily increased handset sales.
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In 2005, Sony Ericsson introduced the K750i with a 2 megapixel camera, as well as its platform mate, the W800i, the first of the Walkman phones capable of 30 hours of music playback.
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Later in October 2005, Sony Ericsson presented the first mobile phone based on UIQ 3, the P990.
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Also in 2005, Sony Ericsson agreed to become the global title sponsor for the WTA Tour in a deal worth $88 million US dollars over 6 years.
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In 2007, the company's first 5-Megapixel camera phone, the Sony Ericsson K850i, was announced followed in 2008 by the C905, the world's first 8.
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At Mobile World Congress 2009, Sony Ericsson unveiled the first 12-Megapixel camera phone, named Satio.
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Sony Ericsson had made net losses in six of the 15 quarters and seen its cash reserves shrink from €2.
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Sony Ericsson struggled following the launch of Apple's iPhone in the third quarter of 2007.
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Sony Ericsson was overtaken by its South Korean rival LG Electronics in Q1 2008.
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In June 2008, Sony Ericsson had about 8,200 employees, it then launched a cost-cutting program and by the end of 2009 it had slashed its global workforce by around 5,000 people.
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Sony Ericsson Mobile was the fourth-largest smartphone manufacturer by market share in the fourth quarter of 2012 with 9.
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On July 2,2012, Sony Ericsson announced it was buying Gaikai, a cloud service to support its expansion into the cloud gaming realm.
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On October 30,2014, Sony Ericsson announced that Senior Vice President of Corporate Planning, Finance and New Business Creation Department Hiroki Totoki will replace Kunimasa Suzuki as president and CEO of Sony Ericsson Mobile Communications with effect from November 16,2014.
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However, in terms of market share, Sony Ericsson Mobile dropped out of the top 10 smartphone vendors globally for the first time in the first quarter of the year.
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Sony Ericsson Mobile has been the only major smartphone OEM that has given support to developing communities of smaller, hacker-focused mobile operating systems during this time.
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On March 26,2020, Sony Ericsson announced that it will establish an intermediate holding company "Sony Ericsson Electronics Corporation" effective April 1,2020.
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In 2011 Sony Ericsson carried a range of mid and high-end Android smartphones all using the same SoC, only differentiating in form factor, screen size and multimedia capabilities.
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In 2014 Sony Ericsson stated to be focusing more on the high-end phone market and reducing the number of low and mid-end products.
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In 2016, Sony Ericsson introduced the Xperia X series at MWC 2016 to replace the Z series.
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Sony Ericsson Mobile offers a wide range of applications, ranging from music and videos to camera and gaming apps.
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On October 2,2006, Sony Ericsson adopted a new corporate and advertising identity inspired by I Love New York in which the circular Sony Ericsson icon is placed instead of a heart meaning "love".
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Sony Ericsson aims to capitalise on this fanbase and increase engagement by profiling these fans and matching them to dedicated content.
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