11 Facts About Sony Ericsson

1. On 2 October 2006, Sony Ericsson adopted a new corporate and advertising identity inspired by I Love New York in which the circular Sony Ericsson icon is placed instead of a heart meaning "love".

2. In 2014 Sony Ericsson stated to be focusing more on the high-end phone market and reducing the number of low and mid-end products.

3. In 2011 Sony Ericsson carried a range of mid and high-end Android smartphones all using the same SoC, only differentiating in form factor, screen size and multimedia capabilities.

4. In 2009, Sony Ericsson announced that it was moving its North American headquarters from Research Triangle Park, North Carolina to Atlanta.

5. On July 2, 2012, Sony Ericsson announced it was buying Gaikai, a cloud service to support its expansion into the cloud gaming realm.

6. On February 16, 2012, Sony Ericsson announced it had completed the full acquisition of Sony Ericsson.

7. On October 27, 2011, Sony Ericsson announced that it would acquire Ericsson's stake in Sony Ericsson for €1.05 billion, making the mobile handset business a wholly owned subsidiary of Sony.

8. In June 2008, Sony Ericsson had about 8,200 employees, it then launched a cost-cutting program and by the end of 2009 it had slashed its global workforce by around 5,000 people.

9. In October 2005, Sony Ericsson presented the first mobile phone based on UIQ 3, the P990.

10. In 2005, Sony Ericsson agreed to become the global title sponsor for the WTA Tour in a deal worth $88 million US dollars over 6 years.

11. At its peak in 2007, Sony Ericsson held a 9 percent global market share making it the fourth largest vendor at the time.