Sony Mobile Communications Inc was a multinational telecommunications company founded on October 1,2001, as a joint venture between Sony Group Corporation and Ericsson.
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36 Facts About Sony Mobile
1.
2.
Sony Mobile had research and development facilities in Lund, Sweden; Beijing, China; Tokyo, Japan; and San Francisco, United States.
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3.
At its peak in 2007, Sony Ericsson, Sony Mobile's predecessor, held a 9 percent global mobile phone market share making it the fourth largest vendor at the time.
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4.
Sony Mobile was to have an initial workforce of 3,500 employees.
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5.
The joint venture continued to make bigger losses in spite of booming sales - however it paid off as Sony Mobile Ericsson made its first profit in 2003 and in the following years steadily increased handset sales.
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7.
Later in October 2005, Sony Ericsson presented the first mobile phone based on UIQ 3, the P990.
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8.
Also in 2005, Sony Mobile Ericsson agreed to become the global title sponsor for the WTA Tour in a deal worth $88 million US dollars over 6 years.
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9.
At Mobile World Congress 2009, Sony Ericsson unveiled the first 12-Megapixel camera phone, named Satio.
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10.
On January 2,2009, Sony Ericsson announced in Stockholm that it would have some of its mobile phones made in India, and that its two outsourcing partners, Flextronics and Foxconn would manufacture ten million mobile phones per year by 2009.
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11.
Sony Mobile had made net losses in six of the 15 quarters and seen its cash reserves shrink from €2.
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12.
Sony Mobile struggled following the launch of Apple's iPhone in the third quarter of 2007.
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13.
Sony Mobile Ericsson was overtaken by its South Korean rival LG Electronics in Q1 2008.
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14.
In June 2008, Sony Mobile Ericsson had about 8,200 employees, it then launched a cost-cutting program and by the end of 2009 it had slashed its global workforce by around 5,000 people.
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15.
On October 27,2011, Sony Mobile announced that it would acquire Ericsson's stake in Sony Mobile Ericsson for €1.
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16.
At their keynote at the 2012 Consumer Electronics Show, Sony's Kaz Hirai announced that Sony Ericsson would be known simply as Sony Mobile Communications pending completion of the transaction.
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17.
On February 16,2012, Sony Mobile announced it had completed the full acquisition of Sony Mobile Ericsson.
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19.
Sony Mobile Communications decided to phase out all the feature phones by September 2012 and focus completely on the smartphones segment.
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20.
Sony Mobile was the fourth-largest smartphone manufacturer by market share in the fourth quarter of 2012 with 9.
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21.
On July 2,2012, Sony Mobile announced it was buying Gaikai, a cloud service to support its expansion into the cloud gaming realm.
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22.
However, in terms of market share, Sony Mobile dropped out of the top 10 smartphone vendors globally for the first time in the first quarter of the year.
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23.
Sony Mobile has been the only major smartphone OEM that has given support to developing communities of smaller, hacker-focused mobile operating systems during this time.
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24.
In 2013 Sony Mobile released an experimental Firefox OS ROM for the Sony Mobile Xperia E device.
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25.
On March 26,2020, Sony Mobile announced that it will establish an intermediate holding company "Sony Mobile Electronics Corporation" effective April 1,2020.
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26.
In 2009, Sony Mobile Ericsson announced that it was moving its North American headquarters from Research Triangle Park, North Carolina to Atlanta.
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27.
Since 2012 all products by Sony Mobile have been in the Xperia range and running the Android OS - the Xperia X10 model launched in 2010 was the first to feature this.
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28.
In 2011 Sony Mobile Ericsson carried a range of mid and high-end Android smartphones all using the same SoC, only differentiating in form factor, screen size and multimedia capabilities.
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29.
In 2014 Sony Mobile stated to be focusing more on the high-end phone market and reducing the number of low and mid-end products.
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30.
In 2016, Sony Mobile introduced the Xperia X series at MWC 2016 to replace the Z series.
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31.
Sony Mobile has been making Bluetooth enabled watches from as early as 2006.
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32.
In 2011, Sony Ericsson announced the first PlayStation Certified phone, the Xperia Play which meant that it had access to PlayStation Mobile games.
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33.
Sony Mobile offers a wide range of applications, ranging from music and videos to camera and gaming apps.
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35.
Sony Mobile aims to capitalise on this fanbase and increase engagement by profiling these fans and matching them to dedicated content.
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