Westinghouse Broadcasting Company, known as Group W, was the broadcasting division of Westinghouse Electric Corporation.
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Westinghouse Broadcasting Company, known as Group W, was the broadcasting division of Westinghouse Electric Corporation.
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Westinghouse Broadcasting was well known for two long-running television programs, the Mike Douglas Show and PM Magazine .
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Westinghouse Broadcasting launched three more radio stations between 1920 and 1921: WJZ, originally licensed to Newark, New Jersey; WBZ, first located in Springfield, Massachusetts; and KYW, originally based in Chicago.
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In 1931, Westinghouse Broadcasting switched the call letters of its two Massachusetts stations, with WBZA moving to Springfield and WBZ going to Boston.
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Westinghouse Broadcasting group survived the government-dictated split of NBC's radio division in 1943.
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Later in the 1940s, Westinghouse Broadcasting moved on to develop FM and television stations as the FCC began to issue permits for those services.
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In 1962, Westinghouse Broadcasting re-entered the New York market when it bought WINS, then a local Top-40 powerhouse.
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In 1966, Westinghouse Broadcasting agreed to buy another top-rated music station, KFWB in Los Angeles.
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Westinghouse Broadcasting later introduced an even more comprehensive tool, stylized as the "Numa Radio Planner".
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In June 1955, Westinghouse Broadcasting announced that it would sell its Philadelphia stations, KYW radio and WPTZ, to NBC.
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The deal was approved in January 1956; one month later Westinghouse Broadcasting moved the KYW call letters to Cleveland and NBC renamed the Philadelphia stations WRCV and WRCV-TV.
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The Justice Department believed that NBC abused its power as a broadcast network by threatening to withhold or cancel affiliations with Westinghouse Broadcasting-owned stations unless the latter company agreed to the network's terms and participate in the trade.
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Westinghouse Broadcasting was allowed to keep the cash compensation from the original deal.
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Westinghouse Broadcasting found no success in the Charlotte market, as WPCQ remained an -ran during its Group W years.
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In 1994, the Fox Westinghouse Broadcasting Company agreed to a multi-year, multi-station affiliation deal with New World Communications, resulting in most of New World's stations switching to Fox.
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Westinghouse Broadcasting sought an affiliation deal of its own, and after several months of negotiations with the other networks, Westinghouse Broadcasting agreed to affiliate its entire television unit with CBS.
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Short time later, Westinghouse Broadcasting announced it was buying CBS outright, a transaction which closed in late 1995.
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From that point forward Westinghouse Broadcasting proceeded to transform itself from its legendary role as a diversified conglomerate with a strong industrial heritage into a media giant.
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In 1997, Westinghouse Broadcasting changed its name to CBS Corporation and moved its headquarters to New York.
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