Border Television was taken over by Granada plc in 2001 and a year later, as part of a network-wide re-launch, the name Border Television was dropped from on-air presentation, continuity and idents before networked programming in favour of the national ITV1 brand.
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However, on 16 September 2013, a full regional news service for the Border region was restored as part of an extensive relaunch of the station's local programming.
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Border Television were chosen on the basis of their plans and management which was considered local but still featured names from large business and from the world of education.
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Accordingly, Border Television launched on Friday 1 September 1961, the 14th ITV station to go to air.
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Later, when ITV and the BBC were given permission to extend broadcasting hours to daytime, Border Television carved a niche for providing the ITV network with afternoon quizzes and light entertainment.
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Graham and Corley began to transform Border Television by targeting a greater presence on the ITV network, despite the company's weak financial position.
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Border Television was unopposed in retaining its ITV franchise in 1991, with a bid of £52,000 per year.
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In 1993, Border began its first venture into commercial radio when it was awarded the licence for a new regional radio station serving Central Scotland – Scot FM – in partnership with Grampian Television.
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ITV Border Television still serves the northern portions of the Isle of Man to this day.
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The main ITV Border Television newsroom is based in the Kingstown area of Carlisle with reporters living and working in Carlisle, Dumfries, Edinburgh, Kendal, Selkirk and Whitehaven.
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ITV Border Television was required to reopen its former opt-out service for southern Scotland, previously used to broadcast split news bulletins and select STV programming.
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Unlike some of the new ITV stations at the time, Border Television constructed a purpose-built studio centre, located in Brunel Way, Carlisle.
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ITV Border Television maintains a bureau for Scottish Parliament coverage in Edinburgh with district news reporters and camera crews based locally in Dumfries, Galloway, Kendal, Selkirk and Whitehaven.
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Border Television finally adopted an animated ident on 1 September 1989 when they adopted the ITV Generic look and used it until 5 September 1993.
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On 6 September 1993, the ident was changed to the Border Television logo revolving out of thin air and featuring a background of pastel colours.
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On 5 September 1994, the logo was updated into a 3D version, this ident features a 3D Border Television logo falling into place against an icy-cold cyan backdrop, which was set to the same as 1989 ITV Generic theme, and it remained for nearly 12 months until 31 August 1995.
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On 1 September 1995, the logo was changed again with two different idents, a same 3D Border Television logo falling into place against a water-effect blue backdrop, which was set to the same tune as used previously but later played on instruments to match the water theme.
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On 8 November 1999, Border Television adopted the second generic look along with the rest of the regions, but did not use their logo in this look.
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