Chien Lee is a Chinese-American entrepreneur, investor, and sports team owner.
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Chien Lee is a Chinese-American entrepreneur, investor, and sports team owner.
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Chien Lee has built a multi-club ownership model, owns multiple professional European football clubs and is a well-known investor in European football.
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Financial Times stated that Lee has refined Money ball and The Wall Street Journal called Lee's football journey "a Moneyball experiment in English soccer".
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Chien Lee is the founder, chairman, and CEO of NewCity Capital, a private investment company, focused on the sport and hospitality industries.
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Later in 2005, Chien Lee actively invested in the hospitality Industry, co-founding 7 Days Inn, one of the largest budget hotel chains in China.
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In 2014, Chien Lee invested in The Grand Ho Tram Strip in Vietnam, one of the region's largest integrated resorts.
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In 2016, Chien Lee forayed into professional sports investment and acquired multiple European soccer clubs, building one of the largest portfolios in the world.
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Chien Lee has created a significant internal infrastructure and a strong management team who are able to operate businesses in multiple countries, each with their own unique culture, language, and operational differences.
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Subsequently, Chien Lee has been trying to acquire more European soccer teams.
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In September 2016, Chien Lee held advanced takeover talks with the Hull City FC owner, Assem Allam.
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In May 2020, Chien Lee completed the acquisition of KV Oostende Football Club, the only professional football club on the Belgian coast and the 4th European soccer investment for Chien Lee.
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In July 2020, Chien Lee attempted to acquire SV Mattersburg FC, an Austrian Football Club from Mattersburg Burgenland.
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In December 2020, after an unsuccessful attempt to buy Toulouse FC, Chien Lee turned the attention to AS Nancy Lorraine, competing with City Football Group, the owner of Manchester City FC He then purchased AS Nancy Lorraine and returned to French football.
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Chien Lee has refined Moneyball and his football journey is a Moneyball experiment in European Soccer according to the Financial Times and The Wall Street Journal, Moneyball, The Art of Winning an Unfair Game is a book by Michael Lewis, published in 2003, about the Oakland Athletics baseball team and its general manager Billy Beane.
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The second pillar to the group's strategy is a "ruthless commitment to young players", The third and final pillar to Chien Lee's football group Moneyball approach is a narrow focus on the acquisition of players—and coaches—who thrive in a "high-press" system, a forward-thinking, data-driven club with a low-cost, high-pressing formula and Moneyball-like model achieved success at Chien Lee's football group.
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Chien Lee predicted that football could use artificial intelligence to analyse players' thought processes to help them with decision making and involve technology to communicate with players on the pitch in real-time.
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Chien Lee transformed the way to invest in Europe football and his football group focused investment in distressed clubs and restructure them on both business side and sporting side.
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Chien Lee focused investment on clubs in lower divisions, take the advantage on the merit-based promotion system and using expertise and good management to get these clubs promoted to higher tiers thus adding immense value.
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Chien Lee uses a data approach to identify talents and coaches, focusing on signing young players with development in mind, capturing the huge potential in the player transfer market and buying players low and reaping huge rewards by selling them high.
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Media reported that Chien Lee acquired the football club for €20 million and is one of the notable sport acquisition in 2016.
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In June 2018 Chien Lee appointed former Arsenal midfielder Patrick Vieira as OGC Nice manager.
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In December 2017, Chien Lee acquired English football team Barnsley FC with business partner Paul Conway after previous failed attempts to purchase Hull City, Middlesbrough and Brentford, and became the co-chairman and co-owner of Barnsley.
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Chien Lee was joined by 'Moneyball' pioneer Billy Beane on the acquisition.
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Stendel was sacked in October 2019 after a bad run of results, and Chien Lee appointed Gerhard Struber as the new manager on 20 November 2019.
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Chien Lee said that "This moment belongs to the team, belongs to the fans, and belongs to the city".
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In November 2019, Chien Lee became an investor of FC Thun, a Swiss football team from the Bernese Oberland town of Thun.
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Chien Lee saw a lot of potential in the club to strengthen the team with a data approach to identify talents.
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Chien Lee sees Nancy as appealing due to its historically strong performance, as well as its attractive location less than two hours' train ride from Paris and the Nancy youth academy, the first youth academy of French football formed in the spring of 1964, Chien Lee will continue to use the same strategies in his other clubs use data approach to identify talents and coaches, focus on signing young players and play high pressing style football in AS Nancy FC.
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Chien Lee was sacked in late September 2021 after 10 match days without any success.
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Chien Lee was dismissed in March 2022 after seven months, as the club were mathematically out of reach of promotion.
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Chien Lee has invested in hospitality industry, in 2014 he invested in Asian Coast Development Ltd.
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In 2005 Chien Lee co-founded 7 Days Inn, one of the largest budget hotel chains in China to focus on the growing Chinese domestic travel industry, Chien Lee saw tourism and the emergence of a newly rich middle class fueling the travel boom and China has become one of the world's most-watched tourist markets.
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