31 Facts About Disney Store


Disney Store is an international chain of specialty stores selling only Disney related items, many of them exclusive, under its own name and Disney Outlet.

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Disney Store had operated a number of store chains beyond its flagship Disney Store chain such as ESPN-The Store and the short-lived Mickey's Kitchen restaurant.

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Disney Store was a partner for Disney at Harrods, which included a Bibbidi Bobbidi Boutique salon.

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Since 2012, Disney Store departments exist in JCPenney in about 520 Penney locations.

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At the 2019 D23 Expo, it was announced that Disney departments were opening at Target stores across the United States starting in October prior to the release of Frozen II.

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In September 2000, Disney Store remodeled two stores, showing off prototype designs in Costa Mesa and Cherry Hill, N J These stores had more space and a high-tech look where theme park tickets could be bought via computer stations.

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When Disney indicated that this new model would be rolled out to 350 stores, they indicated the closure of 100 locations worldwide.

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Disney Store closed hundreds of stores in order to make a slim profit.

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Walt Disney Company decided to keep the stores in Europe, along with the flagship store in Manhattan, which was converted into a World of Disney store run by Walt Disney Parks and Resorts in 2004, while The Children's Place got the Chicago flagship location.

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Disney Store sold the chain for the cost of inventory to the Children's Place's subsidiary Hoop Holdings and signed a 15-year licensing agreement.

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Restrictions on Disney Store to give direct merchandising licenses to other specialty retailers was loosened.

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Furthermore, Disney announced in November 2009 that they were planning a massive "re-launching" and re-branding of all Disney Store locations, spearheaded by Apple's Steve Jobs, who pioneered the Apple Retail Store concept.

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In November 2013, Disney's Soda Fountain and Studio Store replaced DeWar with Ghirardelli Chocolate Company operating the soda fountain half of the shop.

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On September 21, 2012, Disney Store announced a partnership with JCPenney to open a Disney Store department with 750-to-1, 100 square feet in about 520 Penney locations.

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At the D23 Expo in August 2019, Disney Store announced that it would be partnering with Target to open 25 "shop-within-shops" inside of Targets on October 4.

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On December 24, it was announced that the second to last full-price Disney Store, located in Bellevue, Washington would close on January 19, 2022.

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Disney Store operated approximately 15 smaller-scale locations in airports throughout the United States, which were all shuttered in the early 2000s.

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Disney Store came back to Germany with a flagship store in Munich in November 2017.

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In 2010, Disney started rolling out a themed retail business model and redesign led by Steve Jobs for its stores dubbed Imagination Parks.

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At the overhauled stores, shopping is more interactive with a large castle that has a mirror in which Disney princesses appear, and projectors have the leaves in the trees changing to Disney characters.

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Flagship Disney Store was built in Chicago on the Magnificent Mile at 717 N Michigan Avenue with 7, 000 square feet at ground floor, twice a standard store's footprint, with Saks Fifth Avenue men's store taking the remainder of the ground floor plus the second and third floor.

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On May 22, 1996, an original flagship Disney Store opened in New York City at a corner of 55th Street and Fifth Avenue in the former La Cote Basque restaurant location.

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Disney's Soda Fountain and Studio Store, Disney Studio Store Hollywood, is a co-located store consisting of Disney Studio Store and Ghirardelli Soda Fountain in the El Capitan Theatre building.

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Disney Store location opened next to the El Capitan Theatre in its building in 1998.

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In 2013, Disney announced that it would be partnering with JCPenney department stores nationwide to open 525 "shop-within-shops" inside of JCPenney stores on October 4, 2013, in time for the release of Frozen.

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At the D23 Expo in August 2019, Disney Store announced that it would be partnering with Target to open 25 "shop-within-shops" inside of Targets on October 4 in time for the releases of Frozen II and Star Wars: The Rise of Skywalker.

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Target and Disney Store announced another 40 such locations would be opened by October 2020 and a new Target location near Disney Store World.

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In March 1992, Disney Store closed the two Mickey's Kitchen locations, as the restaurants were only breaking even.

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Disney Store Auctions was created in October 2000 with a partnership between The Walt Disney Store Company and eBay.

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In fall of 2006, Disney Store ended their partnership with eBay and moved the Disney Store Auctions website under its own banner.

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The Walt Disney Company acquired Marvel Entertainment in 2009, and in 2011, MarvelStore.

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