DoubleClick Inc was an advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008.
| FactSnippet No. 1,574,150 |
10 Facts About DoubleClick
2.
DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oreal, Palm, Inc, Apple Inc, Visa Inc, Nike, Inc, and Carlsberg Group.
| FactSnippet No. 1,574,151 |
3.
DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman and had headquarters in New York City, United States.
| FactSnippet No. 1,574,152 |
5.
DoubleClick was founded as one of the earliest known Application Service Provider for internet "ad-serving"—primarily banner ads.
| FactSnippet No. 1,574,154 |
6.
In June 1999, DoubleClick acquired Abacus Direct, which marketed consumer-purchasing data to catalog firms.
| FactSnippet No. 1,574,155 |
7.
In July 1999, DoubleClick acquired NetGravity and rebranded NetGravity AdServer as DART Enterprise.
| FactSnippet No. 1,574,156 |
8.
The investigation was concluded in January 2001, with the FTC stating that it found no evidence that DoubleClick used or disclosed consumers personal identifying information.
| FactSnippet No. 1,574,157 |
9.
In 2004, DoubleClick acquired Performics, which offered affiliate marketing, search engine optimization, and search engine marketing products.
| FactSnippet No. 1,574,158 |
10.
In November 2007, shortly after the announcement of the acquisition, it was reported that DoubleClick had been serving ads designed to trick users into buying malware.
| FactSnippet No. 1,574,159 |