30 Facts About Carlsberg Group

The first brew was finished on 10 November 1847, and the export of Carlsberg Group beer began in 1868 with the export of one barrel to Edinburgh, Scotland.

The Carlsberg Group Laboratory developed the concept of pH and made advances in protein chemistry.

In 1972, the Carlsberg Group Research Centre was established and the Carlsberg Group Laboratory is an independent unit of the Centre.

In 1876, J C Jacobsen established the Carlsberg Foundation, run by trustees from the Royal Danish Academy of Sciences and Letters, which managed the Carlsberg Laboratory as well as supporting scientific research within the fields of natural sciences, mathematics, philosophy, the humanities and social sciences in Denmark.

Carlsberg Group merged with Tuborg breweries in 1970 forming the United Breweries AS, and merged with Tetley in 1992.

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In November 2014, Carlsberg Group agreed to take over Greece's third largest brewery, the Olympic Brewery, adding to its operations in the country already and effectively transforming the firm into the second biggest market player in Greece.

Carlsberg Group is a significant operator in the brewing industry in Russia, Ukraine, the Baltic countries, Kazakhstan and Uzbekistan.

Carlsberg Group acquired the Aldaris Brewery in Riga, Latvia, in 2008.

Carlsberg Group Sweden is based in Stockholm, and owns the Falcon Brewery in Falkenberg, and the Ramlosa mineral water bottling facility in Helsingborg.

Carlsberg Group acquired Huizhou Brewery in Guangdong Province in 1995, which started to supply both the mainland Chinese and Hong Kong market.

Carlsberg Group invested around US$30 million in its Shanghai brewery, and started production in 1998.

In 2000, Carlsberg Group sold a majority stake in its Shanghai brewery to Tsingtao Brewery.

Carlsberg Group formerly had a brewery in Tai Po, Hong Kong, which was established in 1981, but shut it down in 1999 due to high costs.

In 2003, Carlsberg Group acquired the Kunming Brewery and the Dali Brewery in Yunnan province.

In 2004, Carlsberg Group became a major shareholder in Lhasa Brewery in the Tibet Autonomous Region.

In 2008, Carlsberg Group sold its remaining interest in the Shanghai brewery to Tsingtao Brewery.

Carlsberg Group is available in most states of India, with five operational breweries in: Alwar, Aurangabad both of which started in the summer of 2008, the former Hacke-Beck brewery in Paonta Sahib where brewing commenced in July 2007, Kolkata opened in September 2009, Patna Brewery opened for brewing in 2014, Dharuhera Brewery opened on 7 May 2013, and Hyderabad opened in December 2010.

In Indonesia, Carlsberg Group is produced and distributed under a licensing agreement with Delta Djakarta, producer of Anker and San Miguel.

In January 2013, Carlsberg announced the formation of a joint venture with the Myanmar Golden Star group to establish a beer production facility in the Bago Industrial Zone, about an hour's drive from Yangon, Myanmar.

Introduction of the Carlsberg Group pilsner saw the reintroduction of the Art Nouveau-style logo that has been used nearly unmodified since 1904, and later became the logo of the entire company.

In January 2015, it was reported that Carlsberg Group would reduce the units per can to less than four, in line with a UK government pledge that no single can should contain more than four units.

Carlsberg Group was featured in the film Ice Cold in Alex as the lager the main cast get to drink after driving across the desert.

Lines from the film gave rise to one of Carlsberg Group's best known advertising slogans in the UK: "worth waiting for".

Carlsberg Group has been criticised for breaking their own code of conduct for alcohol advertisement in Malawi.

In 2011, "That calls for a Carlsberg Group" was introduced as the new Carlsberg Group tagline and has appeared in various television adverts since.

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Carlsberg Group wants to boost sales in Asia and the Far East, but there were fears that 'probably' was too subtle as a tagline.

Carlsberg Group Brewery was one of the major sponsors of Euro 2008, Euro 2012 and UEFA Euro 2016 .

Carlsberg Group was one of the major sponsors of the 2004 European Football Championship and use the promotional slogan "probably the best lager in the world"; they were a sponsor of the 1990 FIFA World Cup.

Carlsberg Group was the sponsor of the Indian Premier League franchise Kings XI Punjab in season 4 of the league, with its logo appearing on the caps and helmets of the team.

Carlsberg Group was announced as the face of Carlsberg's UEFA Euro 2016 sponsorship campaign.