Haier Group Corporation is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, Shandong.
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20 Facts About Haier
2.
The Haier brand was recognized by BrandZ in 2019 as the most valuable IoT ecosystem brand in the world with a brand value of $16.
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3.
The current brand "Haier" came from the last two syllables of the Chinese transliteration of Liebherr.
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4.
In 1988, the municipal government asked Haier to take over some of the city's other ailing appliance manufacturers.
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5.
Haier acquired seven companies between 1995 and 1997, and began exporting to foreign markets.
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6.
In Southeast Asia, Haier opened production facilities in Indonesia in 1996 and the Philippines in 1997 and failed in an attempt to enter the Thai market due to the presence of local competitors.
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7.
Haier began to manufacture full-sized refrigerators for North American market.
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9.
Haier purchased a Meneghetti's factory in Italy and began placing its products in European retail chains, either under its own brand or under OEM agreements with foreign partners.
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10.
Currently Haier has entered into a joint venture agreement with the government of Venezuela.
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11.
In June 2005, Haier made a bid to acquire Maytag Corporation, backed by private equity funds Blackstone Group and Bain Capital.
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12.
In 2009, Haier surpassed Whirlpool to become the fourth largest refrigerator producer in terms of sales with a global market share of 6.
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13.
In June 2016 Haier Group acquired General Electric's appliance division for $5.
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14.
In 2015, Haier began investigating how the internet of things could be integrated into their devices.
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15.
Haier introduced their smart appliances across seven product lines in the major appliance industry: air, water, clothes care, security, voice control, health and information.
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17.
In 2018,Haier got “Greener China Business Award” due to its outstanding efforts to protect the environment.
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18.
In 2015, Haier joined WIPO GREEN as an official partner in a effort to address climate change.
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19.
In 2005, Haier entered the Hong Kong Stock Exchange through a "backdoor listing" by acquiring a controlling stake in a publicly listed joint venture Haier-CCT Holdings Ltd.
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20.
In 2014, Haier was accused by German media of allegedly delivering smartphones and tablets with pre-installed malware.
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