Shrinathji is a form of Krishna, manifested as a seven-year-old child.
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Shrinathji is the central presiding deity of the Vaishnava sect known as Pushtimarg or the Vallabha Sampradaya, established by Vallabhacharya.
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Shrinathji appeared to Shri Vallabhacharya, in the Hindu Vikram Samvat year 1549 and directed Vallabhacharyaji to proceed to the Govardhan Hill to begin worship.
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Shrinathji is the head pontiff, taking the seat of Shri Vallabhacharyaji and Shri Gusainji.
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Shrinathji is called the Tilakayat of Nathdwara and is a steward of the town as well as the head gadipati of Shrinathji.
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Shrinathji is proactive in religious as well as social affairs of the town and serves as the 'Paricharak' or assistant to his father in the temple.
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Shrinathji is known as Goswami Vishal Nathdwara on social media and has revolutionised the way of 'religious living' to his young audience.
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Historically, the image of Shrinathji was first worshipped at Govardhan hill, near Mathura.
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The accompanying priests realised that the place was the Shrinathji's chosen spot and, accordingly, the icon was installed in a temple there under the rule and protection of the then Maharana Raj Singh of Mewar.
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Shrinathji was brought to Mewar region of Rajasthan through Agra and Gwalior, during the oppressive reign of Aurangazeb, because devotes like Ajab Kunwarbai called him.
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The idol of Shrinathji wears exquisitely worked jewels, some dating back to pre-Mughal period.
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Main attractions of Shrinathji are the Aartis and the Shringar, i e the dressing and beautifying of the idol of Shrinathji, treating it as a living child, adorning it with the appropriate dresses commensurate with the time of day or night.
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Gadipatis and acharyas in the Havelis of Shrinathji are believed to be from the kul of shri mahaprabhuji, Vallabhacharya, the founder of this deity's idol at Govardhan hill, near Mathura.
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Presently, Shrinathji is worshipped by priests from this kul of Vallabh Acharya.
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For example, Shrinathji, having left His beloved Vraj, misses it so dearly, that for six months of the year, He runs back to Vraj for the shayan darshan.
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Shrinathji followers have significant influence on Hindu art in the form of the Pichhwais, which are intricate and colourful paintings on cloth, paper, walls and temple hangings which portray Shrinathji.
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Shrinathji is worshipped at Russia and other places on the Central Asian trade routes.
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In 2013 the first Shrinathji haveli was inaugurated under the guidance of Shri Dwarkeshlalji in Melbourne Australia.
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