Since 2011, the service has operated under deregulated category C licensing, which allows Sportsnet West to operate multiple feeds with no restrictions on alternate programming.
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Since 2011, the service has operated under deregulated category C licensing, which allows Sportsnet West to operate multiple feeds with no restrictions on alternate programming.
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In each region, only the local Sportsnet West channel is available on analogue cable, but all four channels are available nationally via digital cable.
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Four Sportsnet West feeds air some common programming and simulcast major, national events, but are capable of airing programming autonomously—most prominently regional programming.
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Sportsnet West is the national cable rightsholder of the National Hockey League, and holds regional rights to five of the league's Canadian franchises.
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Critics speculated that the Sportsnet West Radio branding was intended to increase synergy with its television counterparts, upon rumors that TSN would be launching a sports radio network of its own.
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On October 3,2011, Rogers Sportsnet West underwent a major rebranding, introducing a revamped logo and visual appearance designed in conjunction with Troika Design Group, and a new image campaign.
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The redesign of Sportsnet West was overseen by Dean Bender, who served as the network's creative director upon its original launch as CTV Sportsnet West.
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However, in some instances, programming on the out-of-market Sportsnet West feeds, particularly regional NHL games, are blacked out due to league restrictions on teams' regional broadcast rights.
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Since the revival of the Winnipeg Jets in 2011, regional Flames and Oilers games on Sportsnet West have been blacked out in Manitoba, despite it being the "local" Sportsnet feed for that province.
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Sportsnet West is the main television outlet for Major League Baseball in Canada: it is the exclusive television outlet for the Toronto Blue Jays, airing all of its games and other Blue Jays-related programming throughout the season.
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Sportsnet West carries other MLB games simulcast from US regional sports networks.
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Sportsnet West aired the Amway Canadian Championship, an annual competition featuring Canada's five professional soccer teams – Toronto FC, CF Montreal, Vancouver Whitecaps FC, FC Edmonton, and Ottawa Fury FC, until TSN acquired full rights in 2017.
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In 2006, Sportsnet West aired coverage of the FIFA World Cup as part of a consortium with TSN and CTV.
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On February 8,2011, Sportsnet West announced that it had signed a multi-year deal with Tennis Canada to acquire early round rights to the Rogers Cup.
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Sportsnet West acquired rights to the ATP World Tour Masters 1000 and ATP World Tour 500 series events.
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In 2016, Sportsnet West lost the ATP tours to TSN, but it still maintains exclusive rights to the Rogers Cup, as well as the Davis Cup and Fed Cup.
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In February 2013, Sportsnet West announced that it would become the official Canadian broadcaster of the IndyCar Series beginning in the 2013 season in a five-year deal with the series.
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That season, Sportsnet West originated coverage from the Honda Grand Prix of St Petersburg, Indianapolis 500 and Honda Indy Toronto, with Bill Adam, Todd Lewis and Rob Faulds.
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In May 2013, Sportsnet West reached a six-year deal for rights to the national championships of U Sports, including coverage of the Vanier Cup.
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Sportsnet West is a major broadcaster of National Hockey League games; the network is the current national cable rightsholder to the league, and regularly airs nationally televised games on Wednesday, Saturday nights as part of Hockey Night in Canada, and Monday nights as part of Rogers Hometown Hockey.
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Sportsnet West periodically reduces features and in the 2022 Canadians using the Rogers app can no longer choose broadcast team for games.
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From its launch through 2002, Sportsnet West was the national cable broadcaster of the NHL in Canada, displacing the rival TSN; it aired a package of Tuesday night games, along with coverage of non-Canadian matchups from the first round of the Stanley Cup Playoffs.
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Sportsnet West televised coverage of the 2015 Pan-American Games, as part of a sub-license with CBC; it aired coverage of the soccer tournaments, as well as a Men's basketball semi-final game involving Canada.
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Sportsnet West operates four high-definition feeds, one for each regional channel.
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Originally, Sportsnet West operated one national feed that consisted primarily of a simulcast of Sportsnet West Ontario, carrying nationally televised events, or separate content from other regional feeds.
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