30 Facts About Amway


Amway is an American multi-level marketing company that sells health, beauty, and home care products.

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Amway was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan.

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Amway has been investigated in various countries and by institutions such as the Federal Trade Commission for alleged pyramid scheme practices.

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Amway bought a controlling interest in Nutrilite in 1972 and full ownership in 1994.

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Amway expanded to Australia in 1971, to parts of Europe in 1973, to parts of Asia in 1974, to Japan in 1979, to Latin America in 1985, to Thailand in 1987, to China in 1995, to Africa in 1997, to India and Scandinavia in 1998, to Ukraine in 2003, to Russia in 2005, and to Vietnam in 2008.

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Amway was ranked by Forbes as the 42nd-largest privately held company in the United States in 2018, and as the number one largest company on the Direct Selling News Global 100 list in 2018.

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Founders of the Amway corporation established a new holding company in 1999, named Alticor, and launched three new companies: a sister Internet-focused company named Quixtar, Access Business Group, and Pyxis Innovations.

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The Amway name continued being used in the rest of the world.

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China introduced new direct selling laws in December 2005, and in December 2006, Amway was one of the first companies to receive a license to resume direct sales.

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Since then, Amway has been continuing to expand in China, even as the government has been imposing greater restrictions on the company, and launched a WeChat mini-program in 2021.

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Amway brands include Artistry, Atmosphere, Body Blends, Bodykey, Body Works, Clear Now, eSpring, Glister, iCook, Legacy of Clean, Nutrilite, Peter Island, Perfect Empowered Drinking Water, Personal Accents, Ribbon, Satinique, Artistry Men and XS.

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Amway is best known in North America for its original multi-purpose cleaning product LOC, SA8 laundry detergent, and Dish Drops dishwashing liquid.

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In 2015, it was reported that according to China Confidential consumer brands survey, Amway Nutrilite was the most popular vitamin and dietary supplement brand in China.

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In January 2009, Amway announced a voluntary recall of Nutrilite and XS Energy Bars after learning that they had possibly been manufactured with Salmonella-contaminated ingredients from Peanut Corporation of America.

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Amway indicated that it had not received any reports of illness in connection with the products.

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Amway responded that the claims made about the products were properly substantiated and that they did not plan to change the product's labeling but nevertheless would review the statements that CSPI has questioned.

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CSPI later reported that Amway had agreed to changing product labels by the end of 2014.

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In 2009, Amway Global signed a three-year deal with the San Jose Earthquakes Major League Soccer team to become the jersey sponsor.

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In March 2009, Amway Global signed a multi-year deal to become the presenting partner of the Los Angeles Sol of Women's Professional Soccer.

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In 2011, Amway signed a three-year deal to be the presenting sponsor of the National Hockey League's Detroit Red Wings.

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Since 2012, Amway has been the title sponsor of the Canadian Championship, an annual soccer tournament.

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In October 1994, Amway gave the biggest corporate contribution recorded to that date to a political party for a single election, $2.

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In 2006, Amway introduced its Professional Development Accreditation Program in response to concerns surrounding business support materials, including books, tapes and meetings.

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Amway was ordered to accompany any such statements with the actual averages per distributor, pointing out that more than half of the distributors do not make any money, with the average distributor making less than $100 per month.

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Amway was arrested in other criminal cases registered against him in the state on allegations of financial irregularities by the company.

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Amway, while noting that the settlement is not an admission of wrongdoing or liability, acknowledged that it had made changes to its business operations as a result of the lawsuit.

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In 2007, Amway's operations were halted in the United Kingdom and Ireland following a yearlong investigation by the UK Department of Trade and Industry, which moved to have Amway banned on the basis that the company had employed deceptive marketing, presented inflated earnings estimates, and lured distributors into buying bogus "motivation and training" tools.

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In 2008, a UK judge dismissed government claims against Amway's operations, saying major reforms in the prior year had fixed company faults that favoured selling training materials over products and misrepresented earnings.

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However, the judge expressed his belief that Amway allowed "misrepresentations" of its business by independent sellers in years past and failed to act decisively against the misrepresentations.

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In January 2017, the Vietnam Ministry of Industry and Trade determined that Amway Vietnam had violated federal regulations by engaging in unauthorized multi-level marketing.

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