39 Facts About Tectoy

Tec Toy S A, trading as Tectoy since late 2007, is a Brazilian toy and electronics company headquartered in Sao Paulo.

Tectoy was founded by Daniel Dazcal, Leo Kryss, and Abe Kryss in 1987 because Dazcal saw an opportunity to develop a market for electronic toys and video games, product categories that competitors did not sell in Brazil at the time.

Over its history, Tectoy has diversified to include more electronic products, such as DVD and Blu-ray players and the Zeebo console.

Tectoy is credited with the continued success of Sega consoles in Brazil far past their lifetimes worldwide.

Tectoy continues to produce "plug and play" dedicated consoles modelled after the Master System and Genesis to this day, which continue to rival more modern systems by Microsoft, Nintendo and Sony in popularity.

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Tectoy has sold Master System variants and Mega Drive variants.

Tectoy was founded in September 1987 by Daniel Dazcal, Leo Kryss, and Abe Kryss.

Tectoy slowly built trust with Sega and was ultimately granted total liberty to manage Sega products in the Brazilian market.

The first Sega product released by Tectoy was the Zillion infrared laser tag gun, based on the phaser featured in the anime of the same name.

The success of Zillion led Sega to have Tectoy distribute its 8-bit video game console, the Master System, in Brazil as well.

Tectoy introduced a telephone service with tips for games, created a Master System club, and presented the program Master Tips during commercial breaks of the television show Sessao Aventura of Rede Globo.

Over a year after the launch of the Master System, Tectoy officially brought Sega's 16-bit console, the Mega Drive, to Brazil in December 1990.

Tectoy was replaced as CEO by Stefano Arnhold, who had worked for Dazcal at Sharp and became one of Tectoy's earliest employees in December 1987.

Tectoy managed to reduce its losses in 1998, but still saw a net loss of R$10.

The difficulties presented by the market caused Tectoy to announce its application for debt restructuring on December 9,1997.

Tectoy narrowed its focus to video games and its new work on karaoke machines.

Tectoy became the first in Brazil to use compact discs as media for its karaoke devices, in contrast to the cartridge-based machines of its only domestic competitor, Raf Electronics.

Tectoy announced its diversification from focusing solely on toys and video games into an "entertainment company".

Tectoy intended to introduce more product lines, including DVD players, with a focus on higher profitability and less seasonality to the business.

Tectoy promised to reverse the R$3 million loss from the previous year, and increase revenue by R$45 million.

Tectoy set forth four business areas of focus in the digital entertainment field: video games, DVDs, digital TV receivers, and toys.

Tectoy began importing the Nabaztag, a portable rabbit-shaped electronic device that played music and accessed information over Wi-Fi.

In February 2009, Tectoy launched the first Blu-ray player manufactured in Brazil.

Tectoy announced a partnership with Qualcomm in 2008 for a new project, the Zeebo.

Fischer stated that Tectoy would be operating at a profit if it had not invested in and launched Zeebo.

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Tectoy's workforce rose from 200 to 400 employees as a result of the partnership with Humax, which began on December 16,2010.

Tectoy continued to invest in new categories and licensing in digital electronics.

In 2012, Tectoy licensed Disney characters to launch a new product, the Magic Tablet.

In March 2017, Tectoy released the Atari Flashback 7, a version of the Atari 2600, with 101 games in memory but without support to insert game cartridges.

Tectoy is known for their handling and distribution of Sega consoles in Brazil.

Tectoy has sold all of Sega's consoles since 1987, including the Master System, Mega Drive, 32X, Sega CD, Game Gear, Saturn, Sega Pico, and Dreamcast, in addition to the Zillion laser tag gun.

Tectoy introduced the Sega Meganet service to Brazil in 1995, starting with a focus on e-mail but later expanding to online multiplayer and chat by 1996, as well as partnering with Brazilian bank Bradesco to develop a banking system, similar to Japan's connection with Nagoya Bank.

In 2006, Tectoy released the Master System 3 Collection and the Mega Drive 3, including 120 and 71 built-in games, respectively.

Tectoy has received and considered requests to remake the original Master System.

Additionally, Tectoy built relationships with other developers, including Capcom, Acclaim Entertainment, Electronic Arts, and Midway Games.

Additionally, Tectoy ported games for their Sega systems, such as Street Fighter II: Champion Edition for the Master System and Duke Nukem 3D for the Mega Drive, as well as various games ported from the Game Gear to the more popular Master System.

Tectoy suggested the development of Ayrton Senna's Super Monaco GP II, a project that Sega accepted but would be the only suggestion from Tectoy that Sega approved.

Tectoy had been granted a master license by Sega for all of their games, including those developed in Europe or America, and had permission to sell any game by Sega in Brazil.

Tectoy distributed PC games in Brazil such as Blade Runner, StarCraft, and Daytona USA.