14 Facts About AllSaints


AllSaints is a British fashion retailer headquartered in London, UK.

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AllSaints sells menswear, womenswear, footwear, and accessories in 281 stores, and has approximately 2,400 employees across 27 countries and regions including the UK, France, Ireland, USA, Mexico, Canada, Japan, South Korea and China.

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AllSaints was founded in 1994 by Stuart Trevor and Kait Bolongaro, who was the original womenswear designer at AllSaints and who went on to start Bolongaro Trevor.

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AllSaints started as a wholesale menswear brand that sold exclusively to high-end retailers such as Harvey Nichols and Harrods.

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AllSaints was named after Stuart Trevor's nickname, "The Saint", from his initials "ST", and All Saints Road in Notting Hill, London, where he spent much of his time.

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The first stand-alone AllSaints store was opened in Foubert Place off Carnaby Street in London on AllSaints Day in 1997.

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In 2016, AllSaints launched its first stores in Italy, Turkey, Chile, Peru, Qatar, Taiwan and Dubai.

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In October 2018, AllSaints partnered with Revlon to launch its first fragrance line featuring Metal Wave, Incense City, and Sunset Riot.

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Over half of Board-level positions at AllSaints are held by women and, for the past three years, the company has had no median gender pay gap.

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In 2022, AllSaints suspended trading in Russia due to the Russian aggression in Ukraine.

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AllSaints sells menswear, womenswear, footwear, and accessories through its department store locations, stand-alone retail stores and its website.

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AllSaints has had a connection to popular culture since its founding in 1994 when it was named after a famous London street.

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Later that year, AllSaints released a short documentary titled Voices of the Cloth intended to promote British design and manufacturing.

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AllSaints is a member of the Better Cotton Initiative and in 2020 joined the British Retail Consortium's Climate pledge to reduce to net-zero emission by 2040.

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