Different to traditional linear and satellite broadcasting, DAZN is an over-the-top streaming service meaning that it is delivered directly to viewers via the internet.
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Different to traditional linear and satellite broadcasting, DAZN is an over-the-top streaming service meaning that it is delivered directly to viewers via the internet.
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DAZN was established in 2016 by Perform Group, a sports media company majority-owned by Access Industries that owns Deezer and Warner Music Group.
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In December 2018, DAZN was estimated to be worth £3 billion: it was described by the Evening Standard as one of the United Kingdom's few tech "unicorns".
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In October 2019, mobile analytics firm SensorTower listed DAZN as having overtaken Major League Baseball as the highest-grossing sports-related mobile app in the first half of 2019 in terms of worldwide revenue on application storefronts.
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In September 2022, DAZN announced plans to acquire ELEVEN Sports and Team Whistle.
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DAZN first launched in Austria, Germany, and Switzerland on 10 August 2016, closely followed by Japan on 23 August 2016.
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In July 2017, DAZN announced that it would expand into Canada, after having acquired OTT streaming rights to the National Football League in Canada, including NFL Game Pass and access to NFL RedZone; as a result of the deal, television providers would no longer sell the out-of-market sports package NFL Sunday Ticket to residential customers.
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Canadian launch was met with technical issues; DAZN apologized for the "inadequate service" that it delivered, and stated that it was working to rectify them.
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In February 2018, DAZN acquired Canadian broadcast rights to the 2018 Commonwealth Games, and subsumed Major League Soccer's digital out-of-market service MLS Live — with live and on-demand streaming of matches featuring U S teams (matches with Canadian teams will only be available after a 48-hour delay to protect the league's main rightsholders TSN and TVA Sports).
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On 8 May 2018, DAZN announced that it had hired former ESPN president John Skipper as executive chairman.
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Skipper stated that he eventually wanted DAZN to compete directly with traditional U S cable sports networks.
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Two days later, DAZN announced that it would launch in the United States, and that it had reached a major broadcasting deal with Eddie Hearn's Matchroom Sport.
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On 26 June 2018, DAZN announced a five-year streaming rights deal with the Viacom-owned mixed martial arts promotion Bellator, which began with Bellator 206 on 29 September 2018, and includes the U S and all other regions currently served by DAZN.
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DAZN officially launched in the U S in September 2018, ahead of its first boxing event—Anthony Joshua vs Alexander Povetkin, on 22 September.
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On 17 October 2018, DAZN announced that it had signed a five-year, 11-fight deal with Mexican boxer Canelo Alvarez valued at a minimum of $365 million, beginning with his then-upcoming bout against Rocky Fielding in December for the WBA super middleweight title.
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In November 2018, Major League Baseball announced a three-year content partnership with DAZN, which includes on-demand highlights, and ChangeUp—a live nightly studio program featuring look-ins and analysis.
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Just before the start of the 2020 season, DAZN canceled MLB-related programming due to financial stresses caused by the COVID-19 pandemic.
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In June 2022, DAZN announced a new deal with British boxer Anthony Joshua.
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In January 2019, DAZN acquired the rights to broadcast the 2019 AFC Asian Cup in Canada and the United States, beginning with the quarter-finals.
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In March 2019, DAZN doubled its U S monthly cost, but introduced a new yearly option at a discount.
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On 8 March 2019, DAZN signed a three-year, six-fight deal with Gennady Golovkin, under which it would broadcast two fights per-year.
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On 2 March 2020, DAZN announced that it would expand into 200 additional countries worldwide, with an initial focus on giving wider distribution to its boxing and original content portfolio.
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In September 2020, DAZN extended their carriage agreement with Eurosport through August 2023, and added Switzerland to the agreement.
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In June 2021, DAZN announced a five-year agreement with Matchroom Boxing in the UK and Ireland beginning 31 July, ending the promotion's long-term association with Sky Sports.
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In February 2022, DAZN began a foray into non-fungible tokens in partnership with Mixi, known as "DAZN Moments", in partnership with the J League.
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In May 2022, DAZN signed a deal to carry action sports channel Red Bull TV worldwide.
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In July 2019, former Indianapolis Colts punter and WWE personality Pat McAfee signed a content deal with DAZN, which added television simulcasts of his podcast and new syndicated, daily radio show to the service, as well as contributions to shoulder content for DAZN's NFL rights.
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In September 2019, Comcast reached a deal with DAZN to offer an app for the service its Xfinity X1 cable boxes, becoming the first U S television provider to offer support for the service within their platform.
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