Hasbro, Inc is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island.
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47 Facts About Hasbro Inc
2.
The Hasbro Inc brand spawned TV shows to promote its products, such as Family Game Night on the Discovery Family network, a joint venture with Warner Bros.
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3.
Hasbro Inc entered the plastic fields during World War II to support its toy line.
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4.
Hasbro Inc was approached in 1963 to license a toy based on The Lieutenant, which they turned down because they did not want to be tied to a possibly short-lived television series.
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5.
The unpopular Vietnam War was at its height in 1969, so Hasbro Inc redesigned GI Joe to be less militaristic and more adventure-oriented.
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6.
Also in 1969, Hasbro Inc bought Burt Claster Enterprises which produced "Romper Room" and had just begun a Romper Room toy line.
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7.
In 1970, Hasbro began a plan of diversification and opened the Romper Room Nursery School franchise chain to cash in on President Richard M Nixon's Family Assistance Plan which subsidized day care for working mothers.
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8.
Hasbro Inc entered the cookware field with the Galloping Gourmet line based on a television cooking show.
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9.
That same year, Hasbro Inc acquired licensing rights to Peanuts cartoon characters.
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10.
Hasbro Inc focused on simple, low-cost, longer life-cycle toys like Mr Potato Head.
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11.
Hasbro Inc thus stayed out of the electronic games field which went bust in the early 1980s.
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12.
Hasbro Inc launched the successful Transformers toy line along with a children's animated TV series two years later.
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13.
In 1982, Hasbro Inc produced the successful toy franchise My Little Pony.
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14.
In 1985, the company changed its name again to just Hasbro, Inc The Jumpstarters toys were the subject of a lawsuit in 1985 when Hasbro sued a toy manufacturer for selling toys based on their Transformers design.
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15.
Hasbro Inc followed up in 1988 with Maxie, a Barbie-sized blonde doll, so that Barbie clothing and accessories would fit.
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16.
Under Alan's initiative in the late 1980s, Hasbro moved to increase international sales by taking toys overseas that had failed in the US market and selling them for as much as four times the original price.
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17.
Hasbro Inc Interactive was started in 1995 and released the Monopoly game on CD-ROM.
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18.
In 1998, Hasbro Inc bought Avalon Hill for $6 million and Galoob for $220 million.
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19.
Hasbro Inc entered the building block toy with its Built to Rule line in 2003, which did not hold together well or were too hard for the targeted age group, thus ended in 2005.
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20.
That same year, Hasbro Inc Studios was formed for TV development, production and distribution.
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21.
In December 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their LA-based film group, and Cake Mix Studio, the company's Rhode Island-based producer of commercials and short form content.
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22.
Hasbro Inc collaborated with Discovery on The Hub, a cable television network targeting younger children and families, which launched on October 10,2010.
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23.
In 2013, Hasbro Inc renewed its deal to produce Marvel Comics and Star Wars toys through at least 2020.
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24.
In 2011, Greenpeace accused Hasbro Inc of purchasing paper for its packaging from ancient forests in Indonesia.
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25.
Hasbro Inc signed a five-year deal with Cartamundi to produce their board games at the East Longmeadow plant.
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26.
In September 2014, Disney announced that Hasbro would be the doll licensee for the Disney Princess line starting on January 1,2016.
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27.
In July 2016, Hasbro Inc acquired Dublin-based Boulder Media Limited and placed it under the control of its chief content officer.
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28.
Hasbro Inc announced that it would launch its own convention, named HasCon, and featuring "all things Hasbro Inc" in 2016, with the inaugural event being held at the Rhode Island Convention Center in September 2017.
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29.
On November 10,2017, the Wall Street Journal reported that Hasbro had made a takeover offer for Mattel, Inc At the time, Mattel worth was $5 billion, while Hasbro was about $11 billion.
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30.
On February 27,2018, Variety reported in a detailed article that Hasbro Inc came close to buying Lionsgate, but the deal fell through.
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31.
On May 1,2018, Hasbro Inc agreed to purchase Power Rangers and other entertainment assets from Saban Brands for US$522 million in cash and stock with the licensing fee recently paid with credit.
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32.
In 2018, Hasbro Inc signed a number of licensing agreements for hospitality deals based on Hasbro Inc brands.
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33.
On October 24,2019, Hasbro Inc announced the closing of Backflip Studios, while its Wizards of the Coast subsidiary purchased Tuque Games in October.
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35.
In June 2022, Hasbro Inc defeated a board challenge from activist investor Alta Fox Capital Management LLC The hedge fund company, which owns a 2.
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36.
Hasbro Inc has several brands of toys and games aimed at different demographics.
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37.
Hasbro Inc offers a memory game called Simon which involves memorising sequences of colors and lights.
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38.
In 1995, Hasbro Inc began a short-lived video game development and publishing venture called Hasbro Inc Interactive, but disbanded it in 2001 when it was bought by the now defunct Infogrames.
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39.
Now Hasbro Inc develops video games based on its brands through third-party developers and licensing strategies, notably with major American companies such as Activision, Electronic Arts, and THQ.
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40.
On February 25,2005, Hasbro Inc announced that it would be introducing a musical toothbrush to the market.
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41.
Hasbro Inc has been criticized for focusing some of its products on specific demographic groups.
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42.
Hasbro Inc primarily sells toys directed at either the girl or boy markets.
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43.
Hasbro Inc explained that Rey was left out of the Monopoly game to avoid spoilers, because the game was released months before the movies.
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44.
On January 5,2016, Hasbro announced that Rey would be included in future versions.
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45.
Hasbro Inc was seeking a declaration from the US District Court in Providence that her husband Bill Markham was the sole creator of The Game of Life.
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46.
In early August 2020, Hasbro Inc produced a DreamWorks Animation Troll doll device for pre-school age children which had an unadvertised activator on the doll's private parts that caused the device to emit several audio recordings that were questioned by some American mothers; in particular one of them posted a Facebook video stream that went viral.
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47.
Hasbro Inc Pulse Con is a virtual convention held through the Hasbro Inc Pulse website, following the cancelation of HasCon 2019 due the COVID-19 pandemic.
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