Hisense Group is a Chinese multinational major appliance and electronics manufacturer headquartered in Qingdao, Shandong Province, China.
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28 Facts About Hisense
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2.
Hisense is an OEM, so some of its products are sold to other companies and carry brand names not related to Hisense.
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3.
Hisense Group has more than 80,000 employees worldwide, as well as 14 industrial parks, some of which are located in Qingdao, Shunde, Huzhou, Czech Republic, South Africa and Mexico.
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4.
Qingdao No 2 Radio Factory, the predecessor of Hisense Group, was established in September 1969; this is the year its existence was first officially recognized.
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5.
Hisense Group emerged in 1994 from a tumult started in 1992 by then-president Zhou Houjian or perhaps even by Li Dezhen, director of the Electronic Instrument Bureau of Qingdao.
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6.
Eager to expand beyond consumer electronics, Hisense Group aimed to become a regional leader in household appliances, computers and communications.
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7.
In 2018, Hisense became the majority shareholder in Slovenian appliance manufacturer Gorenje with 95.
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8.
In May 2022, Hisense announced the launch of the company's first 4K Fire TV.
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9.
Notably, Hisense is one of the few companies to produce smartphones that feature only an e-ink display.
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10.
In 2015, Hisense received a five-year license to use the Sharp brand on televisions in the Americas.
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11.
In June 2017, Hisense was sued by Sharp under its new owner Foxconn, seeking to have the license agreement halted.
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12.
Sharp accused Hisense of damaging its brand equity by utilizing its trademarks on products it deemed to be "shoddily manufactured", including those that it believed to have violated US safety standards for electromagnetic radiation, and deceptive advertising of their quality.
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16.
Hisense Hungary Kft is a failed subsidiary established in 2004 as a joint venture with Flextronics, it was located in Sarvar, Vas County, Hungary.
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17.
One of its products, the Hisense C108, is the first mobile phone to use Qualcomm's biomimetic screen technology, Mirasol, which allows it to be easily read in direct sunlight.
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18.
Hisense owns at least 14 manufacturing parks, worldwide, and operates a number of production bases.
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19.
Hisense Industrial Park in South Africa is a Hisense South African production base will manufacture televisions and white goods.
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20.
Hisense-Hitachi operates a commercial air-conditioning manufacturing facility in the park and from 2007 a LCD TV module production line calls the park home.
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21.
Hisense Whirlpool Household Appliances Industrial Park is a production base that manufactures washing machines and refrigerators for a joint venture with Whirlpool is situated at this Huzhou park.
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22.
In China, Hisense has begun a relationship with the Beihang University to set up an engineering postgraduate program approved by the Ministry of Education and a collaboration with Peking University to set up an MBA remote education program.
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27.
Hisense has been given the naming rights to Thursday Night Football as part of the agreement.
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