Iflix is currently available in four countries across Asia including Malaysia, Indonesia, the Philippines and Vietnam.
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Iflix is currently available in four countries across Asia including Malaysia, Indonesia, the Philippines and Vietnam.
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Iflix was founded by Patrick Grove, CEO of Catcha Group, Mark Britt and Evolution Media, a merchant bank focused on the media, sports, and entertainment industries.
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Iflix was created for the rapidly growing, emerging middle-class population and their increasing demand for entertainment content.
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Iflix launched its service in Malaysia and the Philippines one month later, where they announced the formation of its advisory board, composed of Hollywood business and creative leaders.
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Iflix launched its own creative production business for short-form video content Studio2:15 in March 2018, its first production was Cupid Co.
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Iflix exited Sub-Saharan Africa in December 2018 and sold their stake in the joint-venture to Econet Media to focus on their Asian markets.
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Iflix was co-founded by Mark Britt, who served as executive director, and Patrick Grove, who served as chairman.
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In November 2017, Iflix appointed telecommunications executive John Saad as CEO of Iflix MENA.
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In March 2018, Iflix appointed digital media trailblazer Craig Galvin to become the head of the company's creative production business for short-form video content, Studio2:15.
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Iflix has greenlit a number of projects which underpin this strategy and support home-grown talent.
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In September 2015, Iflix entered into an agreement with Malaysian telecommunications giant, Digi Telecommunication Sdn Bhd to provide Iflix's service to Digi customers in Malaysia.
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In December 2015, Iflix announced partnerships in Malaysia and the Philippines with leading telecommunications providers, Smart Communications and Philippine Long Distance Telephone Company in the Philippines and Telekom Malaysia in Malaysia.
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Iflix will provide its service to over 70 million Smart and PLDT HOME customers in the Philippines for free.
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In February 2017, Iflix announced a joint venture with Zain, leading telecommunications group in the Middle East and Africa, establishing Iflix Arabia.
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In January 2018, Iflix announced a joint venture with Football Malaysia LLP to develop and produce new content formats, competitions and live stream matches, including Liga Super, Piala Malaysia, marquee Piala FA and selected Liga Premier matches on a dedicated "Football Malaysia on Iflix" channel.
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In March 2021, Iflix announced a joint venture with ABS-CBN Entertainment, to give global viewers a taste of Philippine entertainment first before it gets broadcast on free TV.
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In March 2017, Iflix rolled out its service in HD, with all new shows published on the platform available in HD.
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Iflix announced that they will launching Iflix LIVE, a live hub which features live streaming of linear local over-the-air and Pay TV channels across both tiers.
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