Primark Stores Limited is an Irish multinational fast fashion retailer with headquarters in Dublin, Ireland.
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Primark opened its current headquarters in 2015 in a redeveloped Dublin building, Arthur Ryan House, formerly Chapel House.
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In 2019, Primark opened its new flagship store in the former Pavilions Shopping Centre site in Birmingham, England.
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Primark offers a diverse range of products, including: baby and children's clothing, womenswear, menswear, homeware, accessories, footwear, beauty products and confectionery.
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In 2020 Primark launched their Wellness collection which includes 80 eco-conscious products.
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In December 2008, Primark opened in the Netherlands, followed by Portugal, Germany and Belgium in 2009.
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In 2015, Primark opened its first United States store in Downtown Crossing, Boston, in the location that was once the flagship store of Filene's, later New York City, Philadelphia, and Danbury.
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In December 2020, Primark said it would lose an additional £220 million in sales as more stores are forced to close under new restrictions to control the spread of COVID-19 in the UK.
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In June 2021, Primark opened the first store in the Czech Republic in Prague, making it the fourteenth market that Primark has entered.
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In 2006, Primark joined the Ethical Trading Initiative, a collaborative organisation bringing together businesses, trades unions and NGOs to work on labour rights issues in their supply chains.
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Primark created a specific website to deal with the issues around the programme.
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In 2011 and 2012, Primark achieved 'Leader' status in the Ethical Trading Initiative.
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Primark argued the supply chain showed these label messages were a hoax.
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