In 2015, Circle K unveiled a new logo and brand identity, and Couche-Tard announced that it would deploy the brand globally, including English-speaking Canada, Europe, and the United States .
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In 2015, Circle K unveiled a new logo and brand identity, and Couche-Tard announced that it would deploy the brand globally, including English-speaking Canada, Europe, and the United States .
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Since the 1980s, Circle K has been the largest chain of company-owned and operated convenience stores in the United States.
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Circle K operates stores in the United States, Canada, Europe, and Hong Kong, and has franchises in Mexico, Cambodia, China, Egypt, Guam, Honduras, Indonesia, Jamaica, Macau, Mongolia, New Zealand, Saudi Arabia, the United Arab Emirates and Vietnam.
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Circle K had 387 franchised locations throughout Hong Kong as of May 2020.
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Circle K brand entered the Canadian market in 2008, in connection with Couche-Tard's acquisition of Irving Oil's convenience store network.
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In September 2015, Couche-Tard announced that Circle K would become the worldwide brand of all of its convenience stores, replacing Mac's, Kangaroo Express, and Statoil brands .
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Fortunes declined in the late 1980s as the US economy began to slow down, and Circle K filed for Chapter 11 bankruptcy protection in May 1990; Eller resigned as CEO.
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In 1996, Circle K was acquired by Tosco Corporation, an independent petroleum refiner and marketer, but kept its headquarters in Phoenix.
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In July 2010, Circle K had dropped down to fourth rank in number of stores, behind 7-Eleven, BP, and Shell in 2010.
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Circle K subsequently extended business practices from Holiday to its North American stores, including piloting a food service model adapted from that of Holiday.
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In September 2021, Circle K announced the purchase of 10 convenience and food stores from the Griffin Group in Ireland.
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Circle K settled a similar class-action lawsuit in 2015 as well.
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Fountain drinks at Circle K are sold in Polar Pop cups, previously called Thirst Busters, are available in expanded polystyrene cups.
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Circle K was a part-time primary sponsor of the No 28 IndyCar Series racecar driven by Ryan Hunter-Reay of Andretti Autosport between 2011 and 2013.
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In 2017, Circle K went to NASCAR, sponsoring Matt Kenseth and Joe Gibbs Racing with full livery for six races.
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Also in 2017, Circle K became the official shirt sponsor of United Soccer League side North Carolina FC and signed a two-year sponsorship agreement with the Lithuanian Basketball League.
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